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Academic Board and Faculty Members

Academic & Examination Board

FMDS pool of academic staff comprises of a wide and diverse range of design practitioners and educators who have achieved great heights and successes in their professional careers.

You will read about the design and business awards that were won and achieved by the respective staff members both locally and overseas. It makes FMDS one of the most formidable forces in design education through championing “designpreneurship”, application of design management and relevant design practices.



Mark Phooi Peck Lye, MDes, UNSW

Founder & Principal

Mark is one of Singapore’s most accomplished design entrepreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media (FM) Group. Powered by his passion, Mark pursued a Master’s degree in design from the University of New South Wales, Australia.

As one of Singapore’s largest locally owned communications group with over 15 design studios spread across seven Asian markets, the FM Group has a proven track record and was awarded with the Enterprise 50 Start-Up Award in 2005.

In 2006, Mark was also awarded Singapore’s most recognized business accolade as one of the Top Entrepreneurs of the Year, an honour presented by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore. This was but one of over 30 different design awards he has accumulated during his two decades of consulting work.

Mark has since shifted his professional goal from design consultancy to growing the First Media Design School, advocating the teaching of design management and designpreneurship. Mark’s ‘tried and tested’ teaching system has groomed more than 50 designpreneurs; it is this system that forms the backbone of the school’s pedagogy.

FMDS is headquartered in Singapore, and has operations in Mumbai, Port Louis, Jakarta and Surabaya. In March 2013, Mark published ‘Think like a Sage, Work like a Fool, Act like a Criminal’, an autobiography documenting his management beliefs and personal experiences.

Mark personally conducts some of the Personal Professional Development (PPD) that shares practical self-development knowledge and studio management experiences with students.


David Foo Choon Yong

Chairman & Faculty Member


David graduated with a Master in Design from UNSW. He is also a certified Neuro Linguistic Programming Practitioner and accredited in Whole Brain Technology by Herrmann International. David is a sought-after speaker and has delivered talks to many MNCs, government agencies, tertiary institutions and NGOs in the Asia Pacific region.

David also sat as director for various organisations and was actively engaged in mentoring start-ups, mergers and expansions. As a senior creative director, he combines his specialization in neuro-linguistic methods with the field of creative concept development to consistently come up with innovative solutions.




Patrick C. L. Cheah



Patrick is the founder and managing director of DPC Design Pte Ltd. With its head office in Singapore, DPC Design also has offices in Beijing and Jakarta, and associates in Australia, Greater China, Malaysia and Thailand.

Patrick was also a founding member of the Designers Association Singapore (established in 1985) and served as President from 1996 to 1999.

A qualified professional with a Master of Design from the University of New South Wales (Australia), Patrick specializes in creating visual identity systems and application frameworks for top-notch hotels around the world.

Patrick was conferred a Fellow of Designers Association Singapore (FDAS) in recognition for his distinguished years of professional design services to the industry and community.



Audrey Chong FuiKhuen



Audrey Chong is the director of First Media Group Singapore and FMDS. She has accumulated more than a decade of design industry experience working both as an account director as well as its managing editor.

Audrey is attuned to industry practices and market demands. As the Chief Executive Officer, she is responsible for the overall strategic and tactical directions of studios under the First Media Consulting Group.

She holds an honours degree in Business Studies from Nanyang Technological University, Singapore.





Dr. Jürgen Rudolph



A strong believer in lifelong learning, Jürgen has studied a wide range of subjects including Business Administration, Sociology, Anthropology, Philosophy, Musicology, and Social Work. He has studied at the University of Erlangen-Nuremberg (Germany), King’s College, Aberdeen (UK), the National University of Singapore, and the University of Louisville, Kentucky (USA). He holds MA, MBA (with distinction) and PhD (summa cum laude) degrees. He is currently pursuing a Specialist Diploma in Applied Learning and Teaching (SDALT) from Republic Polytechnic and a Master of Education from the University of Adelaide.

Jürgen has published a book on the social history of Singapore, co-edited two books on the Asian financial crisis and written numerous journal articles on a wide range of topics. He has conducted undergraduate and postgraduate modules for University College Dublin (National University of Ireland), University of Greenwich, Murdoch University and Northumbria University.

Jürgen has held various leadership positions in Private Education Institutions in
Singapore, including Managing Director, Academic Director, Chief Operating Officer, and Director of International Co-operations. He was a company director of several corporations. In 2005, he was presented with the Spirit of Enterprise Award by then President of Singapore, H.E. SR Nathan.


In 1992 Esther opened ‘ESTA’, a first total lifestyle boutique featuring her chic ready-to-wear designs. Her corporate clients include banks and corporations such as DBS, UOB, POSB, Raffles Hotel, SIA, and SilkAir, among others. Besides designing, Esther is also an EXCO Member with TaFF (Textile and Fashion Federation of Singapore).



Ives Tay


Ives graduated with a Master of Science (with Merit) in Training from the University of Leicester (UK). He is an Adjunct Faculty member with the Institute for Adult Learning and was formerly Assistant Vice-President, Group Human Resources at ComfortDelGro Corporation Limited.

Prior to that, he has 6 years’ experience as the Principal Manager in the Training Partners Development Division of the Singapore Workforce Development Agency (WDA). During his engagement with WDA, one of his key roles involve leading teams in regulating WSQ courses and qualifications and assessing the applications by training organizations to offer courses under the WSQ frameworks.

Having worked in Hewlett-Packard Singapore (Pte) Ltd, Singapore National Employers Federation, Trans-Island Bus Services Ltd, Ministry of Manpower, Ministry of Home Affairs, Raffles Girls School and The City & Guilds of London Institute, Ives brings on board rich experience and high quality training standards.


Faculty Members

The right teachers inspire you for life. FMDS faculty members come from diverse backgrounds and are carefully recruited to deliver the best practical and theory curriculum in design.


Alce Patricia, MA, UH

Assistant Academic Manager

Alce graduated with a distinction in Master of Graphic Design from University of Hertfordshire- School of Creative Arts.

Recognised for her outstanding academic performance, Alce was awarded the Vice Chancellor’s Scholarship. Alce’s passion for typography and semiotic design have landed her with prominent corporate design projects namely Citibank, Tiffany & Co, Fuji Film to name a few.

Her current research into temporal authorship explores the transformation of reading experience in digital media, and the extent to which virtual typographic forms mimic the properties of physical objects and texts.

She currently teaches Design theory, Principles of Layout, Ideas Generation, Design Thinking and Experimental Design at Diploma, Advanced Diploma and degree levels.


Ali Mohd B Mill Mohd, AAS, FIT, SUNY

Lecturer, Fashion Design

Ali graduated from New York City’s Fashion Institute of Technology (FIT) majoring in fashion design. He has more than three decades of designing, teaching and fashion business experiences. He was working in the international fashion label house, Esta before embarking on his teaching career.

As a designpreneur and educator in FMDS, Ali continues to fuel his design passion by creating his very own women’s fashion wear suitable for career women while heading the Fashion Design faculty as head of department.

As an experienced practitioner cum lecturer, he specialises in Fashion Fundamentals, Design Studies, Fashion Studies, Fashion Technical Studies, Design Appreciation and Design Management at Diploma, Advanced Diploma and degree levels.


Junie Tang Tze Yin, MA, GUOL

Lecturer, Visual Comms

Junie attained her Master in Arts Management from Goldsmiths, University of London.

As creative head in the media and design industry, Junie was instrumental in conceptualising several high profile publications including ‘Ai’, ‘Woman’s World’, ‘HOTstuff’ and ‘Steer’. She is a branding specialist, responsible for activating several international promotional campaigns for several multi-national corporations.

She specialises in teaching Design Fundamentals, Design Studies, Principle of Design, Design Specialisation and Design Appreciation at Diploma and Advanced Diploma levels.


Arif Ali, BMM, MMU

Lecturer, Multimedia

Arif Ali graduated from Multimedia University (Malaysia), with a Bachelor of Multimedia majoring in Digital Media. He was the Head Interactive Designer for multiple multimedia design agencies and Principal Photographer for Manggis Wedding in Malaysia.

In 2007 he joined Limkokwing University of Creative Technology Malaysia as Principal Lecturer for the Faculty of Design & Innovation, and spent 5 years spearheading their multimedia stream as well as the Curtin University Degree Program in LUCT.


Zack Chia, BA (Hons), ENU

Lecturer, Visual Comms

Zack holds a Bachelor of Arts with Distinction in Business Management from Edinburgh Napier University, UK.

He has more than 10 years of designing and advertising experiences, of which he held senior creative positions with several MNCs agencies in Singapore.

Zack stays true to his belief that creative work is offering solutions empowered by innovation. Throughout his career, Zack has evolved from a designer to a ‘T’ shaped creative director, specialising in building integrated marketing solution and branding campaigns.

As a lecturer, Zack is highly enthusiastic and connect well with his students.


Irene Lee Ailing, BA (Hons), HUD

Lecturer, Fashion Design

Irene graduated with a Bachelor of Arts (Hons) Fashion Design with Marketing from the University of Huddersfield, UK.

A protégé of Thomas Wee, Singapore’s leading fashion design icon, Irene has been actively involved in the fashion scene as a fashion designer and merchandiser.

She specialises in Fashion Fundamentals, Design Studies, Fashion Studies, Fashion Technical Studies and Design Appreciation at Diploma and Advanced Diploma levels.


Randy Ang

Lecturer, Visual Comms

Randy Ang is the founder of multi-disciplinary creative production agency Bettermen Asia. Prior to starting his own firm, he was the creative director of Caffeine Creative. His belief in the power of imagery and the influence it has on society and people has seen him assembling teams of photographers and designers to collaborate on projects for various non-profit organisations such as the Singapore Disability Sports Council, the Association for Persons with Special Needs and Mercy Relief. He has worked on major brand campaigns with P&G’s Pantene and Olay, National Health Care Group as well as the Standard Chartered Singapore Marathon.

A graduate from Temasek Design School’s Visual Communication programme majoring in graphic and advertising, Randy was awarded with the Medallion of Design Excellence and the Overall Best Design Award for his graduating project. Other accolades include the Singapore Design Awards, Creative Circle Awards and the Conqueror Awards.


Tsu Zhao Hong Benjamin, BA (Hons), OU

Lecturer, Fashion

Benjamin graduated from LASALLE College of the Arts with a Bachelor of Arts (Hons) degree in Fashion Design from The Open University (UK). His collection from LASALLE was featured in the Hoyu Hair Show 2010, and individual garments were also featured in the New Paper New Face Awards Finals, as well as in Juice Magazine’s January 2011 edition.

Since then, Benjamin has been honing his craft at Holly Tupper Beinhorn Design Studio and teaching on a part-time basis in FMDS’ Faculty of Fashion.


Derrick Hew, BA (Hons), UCE Birmingham

Lecturer, Visual Comms

Derrick graduated with Bachelor of Arts (Hons) degree in Graphic Design from University of Central England (Birmingham). As an experienced design guru, Derrick’s has led design teams to creative award success in his illustrious decade-long career. His last position was as the Creative Head of Ambrosia Communications Pte Ltd. As an industry veteran, Derrick was deliberately roped in as a contract lecturer to teach and mentor young minds in FMDS.


Ong Kian Peng, BA (Hons), OU

Lecturer, Multimedia

Kian Peng graduated with a Bachelor of Arts (Hons) degree in Interactive Arts from the Open University, UK. He carved out a successful career in the design trade and began bagging international awards from a very young age. Some of these esteemed accolades include recognition from the prestigious Japan Media Arts Festival and Asia Crowbar Award. As one of the emerging artists to watch in Singapore, Kian Peng immerses himself in the integration of art, design and technology and has been invited to work as a researcher with the National University of Singapore in media research & development.

A visiting lecturer with FMDS, KianPengenthusaistically shares his love of design with students.


Law Kim Chuan, BCI, QUT

Lecturer, Multimedia

Kim Chuan graduated with a Bachelor of Creative Industries in Communication Design from the Queensland University of Technology, Australia. Proficient in the fields of language scripting and multimedia, Kim single handedly developed Flash &ActionScript courseware and conducted in-house training for designers under the Singapore Workforce Development Agency’s (WDA) SPUR training programmes.


Tan Chek Thong, BM, MMU

Lecturer, Multimedia

Chek Thong holds a Bachelor of Multimedia (Hons) degree in Digital Media from Multimedia University, Malaysia. He has more than 10 years of experience in the design and media industry. Chek Tong specializes in pre-production and post-production; he has completed storyboarding, graphic development, broadcast/motion design, video editing, and visual effects for numerous international clients.


Lim Teng Hong, MDes, UNSW

Lecturer, Visual Comms

Teng Hong holds a Master’s degree in design from University of New South Wales, Australia.

A copy base designer, he has more than 25 years’ industry experience as a creative director specializing in corporate literature, visual identity systems and advertising campaigns.

His specialties lie in conceptual and copy writing skills for corporate identity and brand activation.


Drusilla Ng, BD, RMIT

Lecturer, Visual Comms

Drusilla graduated with a Bachelor of Design (Communication Design) degree from RMIT University. Formally trained in graphic design and a multi-disciplinary explorer, her works were featured inthe Red Bull Art of Can campaign in 2010 and she was a credited photographer for the Youth Olympics during the same year.

Other than being an adjunct lecturer at FMDS, Drusilla flexes her skills at Sulphur Creative, a digital agency she co-founded.


Teo Yong Bin

Lecturer, Fashion Design

Teo Yong Bin is a Malaysian designer tailor and apparel product developer.
He started working in the fashion industry in 2010 and quickly established his own tailoring and production business in 2011. A drafter himself, he thoroughly understands the garment construction details and often receives praise from his customers that includes SPH Holdings, SATS-Creuers Cruise Services, VacheronConstantin, among many.