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Be awarded two Specialist Diploma in Visual Communications (Graphic design) and Digital Design (UI/UX)

#FMDS Hybrid Design Programme

Design is not just what it looks like and how it feels. Design is how it works.” – Steve Jobs

Term 1

This programme will guide you through the various steps of design thinking and the various uses for it, not necessarily limited to the field of design. Design thinking is not just restricted to design, however it is a form of problem solving technique.

As mentioned by the late Steve Jobs, “Design is not what it looks like and feels like. Design is how it works.” Design thinking follows the similar concept and can be used to simplify processes and solve day to day problems that might arise in an organisation.

This module is crafted to arm participants with industry proven design generation techniques commonly practised today. Apart from idea generation techniques, participants will also learn industry standard design processes to enhance work efficiency and to have a better grasp of day to day operations of a design studio.

At the end of the module, learners will be proficient to manage an effective brainstorming session through the right deployment of correct techniques to generate effective ideas in the workplace.

Apply Design Thinking into Digital Marketing and delve into the world of Digital Psychology. Explore uses for Design Thinking skewed towards exploring personas, emotive connections, digital problem solving, basic copywriting and A/B testing.

Uncover industry practising knowledge such as Social Media lingo, how emotions function and marketing baits.

Crafted for individuals who have an understanding about Digital Marketing to bring them one step further.

Term 2

Learn the uses of various mediums and create works of art in this specially crafted mixed media drawing programme. Get your creative juices flowing and learn how to draw using pencils, watercolour and many more! At the end of the module, participants will be able to better understand the uses for each medium and develop a keen eye for design.

Term 2

Term 2

This programme will guide participants through the use of Adobe Photoshop and its uses in developing 2D visuals for marketing and advertising purposes.

Through numerous exercises, participants will get hands-on experience with Adobe Photoshop and its functions. At the end of the module, learners are required to conceptualise and execute a series of creative marketing collaterals as part of a promotional campaign.

In this module, you will learn the fundamentals to shoot and edit short clips and images. Some of the things you will learn include art direction theory, image depth-of-field, image composition, film planning and many more. This module will be conducted via indoor and outdoor shooting activities and group projects.

Term 3

Through the use of packaging design techniques as a teaching platform, participants will be able to transfer their knowledge onto various mediums such as posters, web-based collaterals and many more. Participants will learn the use of Adobe Illustrator and its various applications in real-world projects. This module also teaches the theory and fundamentals behind the effective design and its uses in today’s business environment.

At the end of the module. learners will execute a final project covering a visual identity system and packaging rebranding exercise.

Gain insights into the workings of effective publication designs and production strategies through the understanding of layout fundamentals and Adobe InDesign software.

Learn to develop eye-catching print media covers to attract the right audience and engage your customers.

Participants will learn basic principles of layout for various print mediums, developing their own typefaces and understand the balance of text and media within prints. Throughout the programme, participants will be exposed to various publication & typography techniques, styles and common problems and solutions encountered by designers today.

At the end of the module, participants will be armed with a holistic insight into the world of publication, typography and cover design.

Learn about the basics of Above-The-Line and Below-The-Line Marketing.
You can develop a multi-channel integrated marketing communication campaign through the strategic use of market analysis, marketing channels and campaign management to effectively roll out a streamlined and coherent communication strategy.
At the end of the module, Trainees are required to conceptualize and implement a fully functioning marketing campaign via various marketing channels.
In this digital age, learn how to grow your brand presence through Google, Facebook and Instagram.
Learners can develop a multi-channel integrated marketing communication campaign that covers the study of digital strategy through the strategic use of content creation, social media marketing and campaign management to effectively roll out a streamlined and coherent communication strategy.
At the end of the course, you will learn how to use launch an advertising campaign through Google Ads, Facebook Ads and Website Headlines.

Term 4

This programme will introduce learners to user interface design by understanding the psychology behind effective user experience on platforms such as mobile applications and websites. From sketching their initial wireframes to actual prototyping on Adobe XD, trainees will be designing their own web pages or mobile applications with the incorporation of UX best practices.

Learners will break down and re-evaluate apps or websites that are currently out in the market and to incorporate their own unique variation to the overall usability and intuitiveness of the design.

Ideal for those looking to enter the UI/UX industry, this programme serves as an introduction into the psychology behind how application and website user navigation flows are designed, and how user experience is enhanced through various testing methods and design selection.

This module is structured in such a way that is suitable for learners without any technical knowledge to design and build a friendly and functional website. Emphasis is rooted in design aesthetics, functionality and navigation friendliness.

Learners will be proficient to execute a simple interactive website for self-promotion or to market a product or service. Throughout the programme, you will be undergoing the entire web development process from mockup to hosting and launch.

Term 5

Students will learn how to build an integrated (online & offline) portfolio for Graphic & Digital Design. Students will also be guided by our mentors in regards to preparing for their Final Major Project while being guided on the path to be Hybrid design Champions.

dents will take on the role of a Hybrid Designer (Graphic & Digital) in efforts of re-branding a business/product/service of their choice. Students would have to develop a full brand book with a new logo, marketing collateral, data analysis report and more. Students would then have to present their work to a panel of academic assessors to determine their grade.

Course Administrations

  • Be at least 16 years old.
  • Minimum Qualifications: GCE “N” Levels with pass in English
  • *Applicants who fail to meet the minimum entry requirements are required to undergo interview with the academic member to ascertain the eligibility for the specialist diploma programme.

*Matured students with working experience who do not meet the minimum requirement can also apply. On case to case basis, they will be subject to a face-to-face interview, visual test, language proficiency test and portfolio presentation.

FMDS admits only Singaporeans, PRs, foreigners with valid work pass and/or dependent pass holders.

A. Pre-Counselling: Course Fees & Information, Admission Policies and Fit & Proper Evaluation

B. Aptitude Test: Non-academic test to understand the applicant’s creativity level

C. Application: Completion of all necessary forms for Application including Application Fees

D. Academic Review & Interview: Interview with our Principal or Academic Member

E. Acceptance of Enrolment Offer: Enrolment Offer by the School to be accepted/declined by the applicant

January, April, July, October

* Module information is tentative and will be subjected to changes as determined by First Media Academy at its discretion.

All information listed are indicative and subject to change as determined by First Media Academy at its discretion.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove portions of the Course Information without prior notice. Information accurate as of 29 May 2019.