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Specialist Diploma in Digital Marketing

#FMDS Month Full-time Specialist Diploma Programme (256 Hours)

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist

Term 1

In this course, we will teach Digital Marketers how to plan their digital marketing plans using design thinking. They will learn to empathise with their target market, ideate the most plausible solutions, and propose changes to their marketing solutions based on what their market responds.

In this course, we will teach Digital Marketers how to use the marketing funnel to plan a marketing campaign. They will also taught the interfaces of the Facebook, Google and Instagram marketing platforms.

In this course, we will teach Digital Marketers about content marketing. Content marketing is a good supplementary marketing method to create brand depth, demonstrate expertise and build a community of prospects. We will teach the various ways in which to do content marketing using different contents.

In this course, we will teach Digital Marketers how to use the mobile channel as a viable channel for marketing. We will teach them how to leverage on the display networks and to choose appropriate mobile apps that align with their brand personality.

Term 2

In this course, we will teach Digital Marketers how to remarket their products to leads who are on step shy of conversion. We will teach them the best practices in this area through the use of available marketing tools such as email marketing and specific campaigning to lookalike audiences.

In this course, we will teach Digital Marketers how to expand into new national markets through social media. We will teach them the importance of catering to local tastes and to retarget their market so as to get the maximum leverage from their existing brand.

In this course, we will teach Digital Marketers how to bring traffic into their websites or business pages via Videos.

Final Major Project

In this course, we will teach Digital Marketers how to remarket their products to leads who are on step shy of conversion. We will teach them the best practices in this area through the use of available marketing tools such as email marketing and specific campaigning to lookalike audiences.

In this course, we will teach Digital Marketers how to expand into new national markets through social media. We will teach them the importance of catering to local tastes and to retarget their market so as to get the maximum leverage from their existing brand.

In this course, we will teach Digital Marketers how to bring traffic into their websites or business pages via Videos.

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