|  Student/Staff Log-in

Management Team & Board of Directors

Management Team

The management team determines the overall strategic direction of the school’s future growth, locally and in the region. They also ensure daily operations are performed in the best interest of all students.



Mark Phooi Peck Lye

Principal, Founder & Director of FMDS


Mark is one of Singapore’s most accomplished designpreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

As one of Singapore’s largest locally owned communications group with over 15 design studios spread across seven Asian markets, the FM Group has a proven track record and was awarded with the Enterprise 50 Start-Up Award in 2005.

Mark is concurrently the director of Career Academy Asia and Apeiros Capital. A testament to his management skills, he has also been invited to mentor students at Austin International Management School.




David Foo Choon Yong

Vice President & Academic Director


David is a certified Neuro Linguistic Programming Practitioner and a sought after speaker, having delivered talks to many MNCs, government agencies, tertiary institutions and NGOs in the Asia Pacific region.

David sat as director for various organisations and was actively engaged in mentoring start-ups, mergers and expansions.






Jasmine Phooi

Administrations / Management Representative (MR)


Jasmine was formerly a Chief Administrative Supervisor in the Ministry of Defense. In the 32 years she dedicated to the country, Jasmine helped oversee key classified functions within the armed forces.

As the management representative of FMDS, Jasmine oversees the human resource department as well as overall administration in the school.





Board of Directors

The Board of Directors oversees the policies and objectives of FMDS. They define the overarching goals of FMDS and ensure all actions are aligned to the school’s vision, mission and values.



Audrey Chong Fui Khuen



Audrey Chong is the director of First Media Group Singapore and FMDS. She has accumulated more than a decade of design industry experience working both as an account director as well as its managing editor.

Audrey is attuned to industry practices and market demands. As the Chief Executive Officer, she is responsible for the overall strategic and tactical directions of studios under the First Media Consulting Group.

She holds an honours degree in Business Studies from Nanyang Technological University, Singapore.




Tiger Tay Chok Leng



Tiger attained his Bachelor of Applied Science in Environmental Design from the University of Canberra and has over 30 years of professional experience in the interior design industry.

Since 2004, Tiger has frequently been invited to sit on the judging panel at the annual International Furniture Fair in Singapore, and is a regular speaker at design seminars all over Asia.

Tiger believes that industry experience is crucial to a student’s design learning. Under his mentorship, Tiger’s students have won numerous awards in national furniture and product design competitions.