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Management Team & Board of Directors

Academic Board / Management Team

The management team determines the overall strategic direction of the school’s future growth, locally and in the region. They also ensure daily operations are performed in the best interest of all students.


Mark Phooi Peck Lye

Principal, Founder & Director of FMDS

Mark is one of Singapore’s most accomplished designpreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

As one of Singapore’s largest locally owned communications group with over 15 design studios spread across seven Asian markets, the FM Group has a proven track record and was awarded with the Enterprise 50 Start-Up Award in 2005.

Mark is concurrently the director of Career Academy Asia and Apeiros Capital. A testament to his management skills, he has also been invited to mentor students at Austin International Management School.

Audrey Chong Fui Khuen


Audrey Chong is the director of First Media Group Singapore and FMDS. She has accumulated more than a decade of design industry experience working both as an account director as well as its managing editor.

Audrey is attuned to industry practices and market demands. As the Chief Executive Officer, she is responsible for the overall strategic and tactical directions of studios under the First Media Consulting Group.

She holds an honours degree in Business Studies from Nanyang Technological University, Singapore.

Jasmine Phooi

Administrations / Management Representative (MR)

Jasmine was formerly a Chief Administrative Supervisor in the Ministry of Defense. In the 32 years she dedicated to the country, Jasmine helped oversee key classified functions within the armed forces.

As the management representative of FMDS, Jasmine oversees the human resource department as well as overall administration in the school.

View our Organisation Chart here