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FMDS strives to transform minds and design destinies. Comprehensive career planning and development for students occur throughout their learning journey to match individual goals. Ultimately, the school aims to nurture successive generations of designpreneurs to become masters of their own destinies.

About FMDS

First Media Design School (FMDS) is a specialized boutique design institution, offering design, design management, and design entrepreneurship programmes. It is the education arm of the First Media Group, one of Singapore’s most awarded groups in the design industry.

Beyond Singapore, FMDS currently cultivates talents in two other ASEAN countries:

  •   Raffles College in Indonesia
  •   Southwestern University in Cebu, Philippines

About the First Media (FM) Group

With 30 years in the industry, the FM Group has cemented its reputation in Singapore and around the region as the premier design entity of choice. Its design experience ranges from corporate & retail design, marketing communication, public relations, packaging design, publishing, advertising, event management, interactive media, and IOS app development.

Singapore’s Most Coveted Business Award for SMEs

Under the creative and business leadership of Mark Phooi, the FM Group won the Enterprise 50 Start-Up Award in 2005. Mark was also a recipient of the Top Entrepreneurs of the Year Award in 2006 organised by the Rotary Club and the Association of Small & Medium Enterprises (ASME).

The FM group is instrumental in creating several visual national identity projects. Past projects include those designed for the Immigration & Checkpoints Authority of Singapore (ICA), Casino Regulatory Authority of Singapore (CRA), National Environment Agency of Singapore (NEA), and Sing Health Group.

FMDS Vision, Mission & Values


FMDS strives to realize its 10:100 vision, from which it aims to nurture 100 ‘Designpreneurs’.

Part of FMDS initiative on the teachings of Design Entrepreneurship (PDF)


FMDS strives to cultivate a new generation of ‘whole brain’, industry-ready designers who possess both creative and cognitive commercial abilities, through its holistic teaching system consisting of design thinking and design management.

FMDS 4-Stage Designpreneurship teaching methodologies (PDF)

Value System

Trust, Respect, Integrity & Professionalism (TRIP)


is the root of success. FMDS promotes open dialogue with its employees, stakeholders, the board of directors, shareholders and partners. With a team of like-minded individuals working in a progressive organisation, trust becomes a crucial bonding element among FMDS staff.


generates loyalty and commitment among staff. FMDS has a flat hierarchical structure. This structure builds upon mutual respect among all levels of employees through direct and open communication.


Honesty through operational transparency and diligence are all part and parcel of the school’s management virtues. The FMDS reputation is deeply rooted in these traits, which are fundamentally necessary for building a reputable educational institute.


FMDS always strives to attract staff who epitomise these qualities: Professionalism, Hunger and Discipline. 

A 5-Stage Personal and Career Transformational Roadmap (PDF)