You Are A Fashion Marketer
Any idea how clothes reach the public and the target
consumers after they are designed and fabricated?
That is where the Fashion Marketing team comes in.
Fashion Marketing combines the elements of advertising,
design and business administration, as well as a solid
understanding of the fashion world, to take a new clothing
line and get it the attention it needs to be successful.

Fashion Marketers have a good sense of popular culture and and
upcoming trends. They are connectors between designers and the public.

Applying Skills as a Fashion Marketer
Through the FMDS Fashion Marketing course, students will be able to explore the relationship between design, merchandising, and marketing. Students will develop knowledge on research methods, the dynamics of the fashion business, market awareness, consumer trends, and design influence.