Students learn to develop self motivation and unique thinking skills. This course is tailored to blend creative fashion knowledge with a solid grounding of business, marketing, and contextual studies. Students will learn to understand how product, customer, and market forces integrate. They will also be introduced to new challenges, technologies, and issues facing the fashion industry.

They will learn about buying and merchandising practices, conceptualisation, and the development of effective brand development strategies to execute advertising and promotional activities.

Students will also acquire the skills to develop, promote, advertise and retail – necessary for succeeding in the industry. With an understanding of traditional marketing and new technologies, our graduates make their mark as innovative ‘DesignPreneurs’.