Branding differentiates the extraordinary from the ordinary. In today’s
competitive market, a good brand is fundamental in building a lasting
product and organisation. A strong brand delivers value and induces
loyalty over time.

Branding is often used as a differentiating tool, providing a product or
organisation the required competitive edge in business. This integrated
brand communications (IBC) programme is specially developed in a
holistic manner to enhance students’ understanding of how brands are
developed and strategised to meet certain business objectives.  

Students will be taught to develop a holistic approach to building brands
and implement an integrated communication strategy through thorough
research and exploring case studies. They will learn to analyse successful
brands and develop strategic thinking skills in managing a brand.  

You Are An Integrated Brand Communicator
You are a visionary who often analyses information in absolute detail. You take a special interest in visual form and are always intrigued by the development process of each advertisement and brand. You have the inherent interest in design and anything creative. You possess determination, persistence and an uncanny fondness for design research. You aspire to be a thinker and to make things happen and are always up for a challenge.