Academic & Examination Board


Mark Phooi

Mark Phooi is undoubtedly one of Singapore’s most accomplished design entrepreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

In March 2013, Mark published his biography titled ‘Think like a Sage, Work like a Fool, Act like a Criminal.’

Mark also holds a Master’s degree in design from University of New South Wales, Australia.


Dr. Jürgen Rudolph

Dr Jürgen Rudolph has more than 20 years of Higher Education Teaching experience as well as substantial Training and Facilitation experience. His current focus areas are Knowledge Management, International Management and Business Research Methods.

In his current role at Kaplan Higher Education Singapore, Jürgen is Head of Research, Senior Lecturer and Academic Partner Liaison, as well as a Member of the Academic and Examination Boards.


Ives Tay

Ives is a Learning & Development Expert and graduated with a Master of Social Science degree in Human Resource Development and Master of Science (with Merit).

Ives is a key architect and influencer of the Singapore Workforce Skills Qualifications (WSQ) and Skills Framework (SFw) systems, having spent 7 years as a Principal Manager with  Singapore Workforce Development Agency / WDA (now Skillsfuture Singapore / SSG) where he led teams of officers and auditors in regulating Approved Training Organisations (ATOs) and their courses.


Patrick C. L. Cheah

Patrick is the founder and managing director of DPC Design Pte Ltd. With its head office in Singapore, DPC Design also has offices in Beijing and Jakarta, and associates in Australia, China, Malaysia, and Thailand.

Patrick was also a founding member of the Designers Association Singapore (established in 1985) and served as President from 1996 to 1999.

A qualified professional with a Master of Design from the University of New South Wales (Australia), Patrick specialises in creating visual identity systems and application frameworks for top-notch hotels around the world.

Patrick was conferred a Fellow of Designers Association Singapore (FDAS) in recognition for his distinguished years of professional design services to the industry and community.


Audrey Chong Fui Khuen

Audrey Chong is the director of First Media Group Singapore and FMDS. She has accumulated more than a decade of design industry experience working both as an account director as well as its managing editor.

Audrey is attuned to industry practices and market demands. As the Chief Executive Officer, she is responsible for the overall strategic and tactical directions of studios under the First Media Consulting Group.

She holds an honours degree in Business Studies from Nanyang Technological University, Singapore.