fbpx

Advanced Certificate in Digital Business

Learn how to conduct your business in the digital sphere using various digital tools for the purpose of process efficiency, product innovation, and new platforms for marketing!

Level - Fundamentals

Ideal for those looking to digitalize their business and explore new business models! 

Programme Outcome

Acquire all the necessary skill sets to conceptualize and execute a new business model and take your business online! 

Animation

About the Programme

Take your business online!

The business environment has changed greatly since the mid 1990s. Not only has there been increased competition, causing businesses to promote better branding and target customers more accurately, the business environment has also become technology-enabled and technology-driven.

At the end of the programme, you would be able to conceptualise a new business model that taps on the potential of e-commerce and digital marketing strategies. 

Z

Innovate your Business Model

Learn how businesses have moved online, and how you can model your business to move online and reach a global audience.

Z

Digital Marketing Strategies

Learn how to widen your reach through crafting effective digital marketing campaigns! 

Z

Digital Business Management

Pick up essential management skills to successfully run your business online! 

What will you learn? 

Module 1: Systems Thinking

At the end of this module, students should be able to examine the interactions of components within (business) systems to attain holistic understanding of how the parts relate to one another.

Module 2: Content Development and Strategy

At the end of this module, students should be able to define content strategies and plans, in consideration of the target audiences’ needs.

Module 3: Market Research

At the end of this module, students should be able to plan market, competitor and customer research activities and analyse trends and dynamics through information gathered.

Module 4: Conceptual Thinking

At the end of this module, students should be able to integrate information and concepts and organise analysis efforts into systematic and rational frameworks.

Module 5: Product Management

At the end of this module, students should be able to identify competitor, consumer and technology trends impacting the product, and manage the product lifecycle and performance.

Module 6: Business Opportunities Development

At the end of this module, students should be able to analyse customer needs and expectations to determine business opportunities.

Module 7: Change Managment

At the end of this module, students should be able to drive the execution of change control procedures and assess change performance against key performance benchmarks

Module 8: Imagination and Exploration

At the end of this module, students should be able to create an imagined future and possible alternative worlds by challenging one’s world view assumptions and developing varied iterations of possible solutions.

Module 9: Creative Storytelling

At the end of this module, students will be able to refine storylines to enhance plots and strengthen appeal to the audience.

Programme Fees

SGD $7,000 (Inclusive of GST)

Intakes

January, April, July, October

Programme Duration

Full Time: 2 months, 5 days per week, 4 hours per day

Part Time: : 7.3 months, 2 days per week, 3 hours per day

Intakes Yearly

Career Opportunities

  • Entrepreneurs 
  • Business Leaders 

Entry Requirements

Certificate Level

Singaporeans/PRs 

  • At least 16 years old AND 5 GCE O Level subjects including English with a C6 gradse for each subject, or equivalent OR
  • At least 30 years old AND 8 years of working experience

Financing Info

  • Installment and financing plans available. 
  • Do reach out to our admissions team to find out more about financing your education!
  • Course fees are subjected to 7% GST.
  • First Media reserves the right to change, modify course fees without prior notice.