Advanced Certificate in Digital Business
Learn how to conduct your business in the digital sphere using various digital tools for the purpose of process efficiency, product innovation, and new platforms for marketing!
Level - Fundamentals
Ideal for those looking to digitalize their business and explore new business models!
Acquire all the necessary skill sets to conceptualize and execute a new business model and take your business online!
About the Programme
Take your business online!
The business environment has changed greatly since the mid 1990s. Not only has there been increased competition, causing businesses to promote better branding and target customers more accurately, the business environment has also become technology-enabled and technology-driven.
At the end of the programme, you would be able to conceptualise a new business model that taps on the potential of e-commerce and digital marketing strategies.
Innovate your Business Model
Learn how businesses have moved online, and how you can model your business to move online and reach a global audience.
Digital Marketing Strategies
Learn how to widen your reach through crafting effective digital marketing campaigns!
Digital Business Management
Pick up essential management skills to successfully run your business online!
What will you learn?
Module 1: Systems Thinking
At the end of this module, students should be able to examine the interactions of components within (business) systems to attain holistic understanding of how the parts relate to one another.
Module 2: Content Development and Strategy
At the end of this module, students should be able to define content strategies and plans, in consideration of the target audiences’ needs.
Module 3: Market Research
At the end of this module, students should be able to plan market, competitor and customer research activities and analyse trends and dynamics through information gathered.
Module 4: Conceptual Thinking
At the end of this module, students should be able to integrate information and concepts and organise analysis efforts into systematic and rational frameworks.
Module 5: Product Management
At the end of this module, students should be able to identify competitor, consumer and technology trends impacting the product, and manage the product lifecycle and performance.
Module 6: Business Opportunities Development
At the end of this module, students should be able to analyse customer needs and expectations to determine business opportunities.
Module 7: Change Managment
At the end of this module, students should be able to drive the execution of change control procedures and assess change performance against key performance benchmarks
Module 8: Imagination and Exploration
At the end of this module, students should be able to create an imagined future and possible alternative worlds by challenging one’s world view assumptions and developing varied iterations of possible solutions.
Module 9: Creative Storytelling
At the end of this module, students will be able to refine storylines to enhance plots and strengthen appeal to the audience.
SGD $7,000 (Inclusive of GST)
January, April, July, October
Full Time: 2 months, 5 days per week, 4 hours per day
Part Time: : 7.3 months, 2 days per week, 3 hours per day
- Business Leaders
- At least 16 years old AND 5 GCE O Level subjects including English with a C6 gradse for each subject, or equivalent OR
- At least 30 years old AND 8 years of working experience
- Installment and financing plans available.
- Do reach out to our admissions team to find out more about financing your education!
- Course fees are subjected to 7% GST.
- First Media reserves the right to change, modify course fees without prior notice.