Advanced Diploma in Digital Media Design
Intakes: January, April, July, October

You will need to understand prepress technicalities and demonstrate the ability to conceptualise a complete editorial, respectful of legibility, pagination, mastheads, and other DTP requirements.

Focus on practical and theoretical studies of digital content for mobile devices, like cellular phones, smart phones, PDAs (Personal Data Assistants), and portable media players. Gain a clear understanding of existing mobile network and hardware technologies.

Explore the use of vector based graphic software for page layouts, respecting grid systems, guides, and competent image ranking. Demonstrate competent use of vector illustration, lens based photography and digital imaging software.

Analyse and experience digital multi-track recording practices for various outcomes like television, radio, interactive content and animation.

Learn to integrate backend technologies to websites with due consideration to functionality, visual aesthetics, and practicality.

Use multimedia scripting languages and moving visual techniques to create interactive games for online or offline media.

Understand practices, current events, and communication theory in the media such as the hypodermic needle theory, spiral of silence, critical theory and cultivation theory.

Demonstrate competency in GUI (graphical user interface) design with audio-visual feedback and overall layout compositions. Learn  basic programming to achieve published and complete products for distribution.

Acquire specific skills involved in the creation of animated titles, program trailers, cinematic sequences, and TV commercials. Understand synchronised moving type elements, special effects, and industry format and resolutions.

Be exposed to a wide range of techniques and industry practices that produce quality visuals for broadcast television. Demonstrate the skills acquired by designing a complete “3D Modelling and Animation” visual.

Use sequencing software to create original drum loops, bass lines, organ key chords and melodic leads. Your ideas will be layered into musical arrangements at various tempos, time signatures, and influences.

Experience shooting on high definition cameras at 16:9 aspect ratios with correct lighting setups for short story film production.

Gain understanding of the different camera movements and framing terminologies critical in achieving the desired footage for editing. You will be deeply involved in the operation of technical equipment used in digital video for television, the setting up and use of lighting systems, reflectors, boom microphones, filters and gels.

Understand basic typographic terminologies, and their practical applications in print, and screen base outcomes.

Be equipped with essential skills required for internet publishing and understanding interface development for other display and storage devices. Apply audio, motion, video and visual feedback in areas required to communicate client briefs to specified target audiences.

Studio Practice

This unit will require Students to either acquire an internship with a company based on a portfolio review and job interview, or studio practice within a media and design company affiliated with ‘First Media Group of Companies’. This component of the advanced diploma programme is meant to provide Students with real studio experiences and a great starting point for commercial projects for Students’ portfolios

Learning Objectives:

• Develop Students’ experience at the workplace
• Encourage teamwork in real situations
• Experience real project briefs and client servicing
• Work under supervision of creative art directors, project and accounts executives