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Specialist Diploma in Visual Communication (Graphic Design)

#FMDS Specialist Diploma in Visual Communication (Graphic Design)

Design is intelligence made visible.” – Alina Wheeler


This programme will guide you through the various steps of design thinking and the various uses for it, not necessarily limited to the field of design. Design thinking is not just restricted to design, however it is a form of problem solving technique.

As mentioned by the late Steve Jobs, “Design is not what it looks like and feels like. Design is how it works.” Design thinking follows a similar concept and can be used to simplify processes and solve day to day problems that might arise in an organisation.

This module is crafted to arm participants with industry proven design generation techniques commonly practised today. Apart from idea generation techniques, participants will also learn industry standard design processes to enhance work efficiency and to have a better grasp of day to day operations of a design studio.

At the end of the module, learners will be proficient to manage an effective brainstorming session through the right deployment of correct techniques to generate effective ideas in the workplace.

Learn the uses of various mediums and create works of art in this specially crafted mixed media drawing programme. Get your creative juices flowing and learn how to draw using pencils, watercolour and many more! At the end of the module, participants will be able to better understand the uses for each medium and develop a keen eye for design.

This programme will guide participants through the use of Adobe Photoshop and its uses in developing 2D visuals for marketing and advertising purposes. Through numerous exercises, participants will get hands-on experience with Adobe Photoshop and its functions. At the end of the module, learners are required to conceptualise and execute a series of creative marketing collaterals as part of a promotional campaign.

In this module, you will learn the fundamentals to shoot and edit short clips and images. Some of the things you will learn include art direction theory, image depth-of-field, image composition, film planning and many more. This module will be conducted via indoor and outdoor shooting activities and group projects.

Through the use of packaging design techniques as a teaching platform, participants will be able to transfer their knowledge onto various mediums such as posters, web-based collaterals and many more. Participants will learn the use of Adobe Illustrator and its various applications in real-world projects. This module also teaches the theory and fundamentals behind the effective design and its uses in today’s business environment.

At the end of the module. learners will execute a final project covering a visual identity system and packaging rebranding exercise.

Gain insights into the workings of effective publication designs and production strategies through the understanding of layout fundamentals and Adobe InDesign software.

Learn to develop eye-catching print media covers to attract the right audience and engage your customers.

Participants will learn basic principles of layout for various print mediums, developing their own typefaces and understand the balance of media within prints.

At the end of the module, participants will be armed with a holistic insight into the world of publication and cover design.

Participants will learn the basic principles of developing their own typefaces and understand the balance of text and media within prints. Throughout the programme, participants will be exposed to various typography techniques, styles and common problems and solutions encountered by designers today.

At the end of the module, participants will be armed with a holistic insight into the world of typography and cover design.

Learn about the basics of Above-The-Line and Below-The-Line Marketing.
You can develop a multi-channel integrated marketing communication campaign through the strategic use of market analysis, marketing channels and campaign management to effectively roll out a streamlined and coherent communication strategy.
At the end of the module, Trainees are required to conceptualize and implement a fully functioning marketing campaign via various marketing channels.

Explore the role of a Design Account Executive (Suit). Get tips on how to deal with clients and successfully execute design projects. Learn effective communication skills to articulate clients requirements to designers and maximise value for customers.

dents will take on the role of a Graphic Designer in efforts of re-branding a business/product/service of their choice. Students would have to develop a full brand book with a new logo, marketing collateral, data analysis report and more. Students would then have to present their work to a panel of academic assessors to determine their grade.

Course Administrations

  • Be at least 18 years old.
  • Minimum Qualifications: 5 GCE “N” Levels passes with a minimum C6 in English

FMDS admits only Singaporeans, PRs, foreigners with valid work pass and/or dependent pass holders.

A. Pre-Counselling: Course Fees & Information, Admission Policies and Fit & Proper Evaluation

B. Aptitude Test: Non-academic test to understand the applicant’s creativity level

C. Application: Completion of all necessary forms for Application including Application Fees

D. Academic Review & Interview: Interview with our Principal or Academic Member

E. Acceptance of Enrolment Offer: Enrolment Offer by the School to be accepted/declined by the applicant

January, April, July, October

* Module information is tentative and will be subjected to changes as determined by First Media Design School at its discretion.

Specialist Diploma is conducted on both Day and Evening classes.

All information listed are indicative and subject to change as determined by First Media Design School at its discretion.

First Media Design School reserves the right, at its discretion, to change, modify, add, or remove portions of the Course Information without prior notice. Information accurate as of 29 May 2019.