Creative Branding and Brand Management for Small Enterprises
37 Hours

Give your business a voice that can be heard. Determine who you are and what your brand is, then you can start building your business!

Level - Fundamentals

Ideal for those looking for an introductory workshop in drafting their own brand, managing it, and scaling it up to become a sizeable enterprise!

Workshop Outcome

Undergo an in-depth analysis for a brand. Execute a branding and public relations campaign to increase awareness of your business!


Storytelling with Adobe Illustrator

About the Workshop

Design – The Silent Ambassador of your Brand!

Managing your brand is not a singular event, but a continuous process. Invest in your brand and give your business a clear direction of where to grow.

At the end of the workshop, you will cultivate an advanced understanding to draft creative designs for your brand and integrate them as a complete campaign ready for launch.

Graduates from this workshop will be issued a Statement of Attainment for Brand Management issued by SkillsFuture Singapore.


Basics of Branding

Introduction to branding and brand management


Brand Strategy Planning

Understand the roles of branding and how your business can play a part to contribute to the society


Branding and Public Relation Tactics

Achieve effective branding through usage of industry techniques

What will you learn? 

Brand Differentiation

Learn the importance of numerous brand traits including brand vision, mission, strength, key characteristics that will enhance your brand value and promise.

Create a Brand

Build a brand identity from scratch. Draft your own logo designs and other brand marketing collaterals to complete your brand persona.

Measuring Branding Effectiveness

Provide a way to track your branding efforts by accurately measuring the rate of effectiveness your campaigns have been producing. 

Perform Active Listening

Learn to listen to your customers and be able to connect with what they are looking for. Be trained to understand a customer’s mind through perceiving the intent of their comments and suggestions.

Strategies and Techniques for Effective Branding

Understand the different tools and frameworks used to manage your own brand marketing plans.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice. 

Upcoming Intakes