Diploma in International Entrepreneurship
Intakes: January, April, July, October
Designed to impart the necessary knowledge, skills and attitudes to be an entrepreneur!
Level - Fundamentals
Ideal for those looking to pursue a career as a an entrepreneur.
Acquire all the necessary skill sets to develop the necessary character, competency and calibre to become a successful entrepreneur.
About the Programme
Your Entrepreneurship Journey starts here!
This diploma aims to teach entrepreneurs 3 main areas of knowledge, namely product development, sales and marketing, and management. At First Media, we aim to provide a holistic programmes that encompass all three areas to groom and nurture entrepreneurs of tomorrow.
Learn how to develop innovative products and craft a product management strategy.
Sales and Marketing
Learn how to bring your product to market through brand strategies and launching effective marketing campaigns.
Learn to be an effective manager by exercising critical and creative thinking, and effective decision making skills.
What will you learn?
Module 1: Product Development
- Product Management: This course teaches Students how to develop a product roadmap for creative products. This product roadmap will contain the development and marketing plan for a product. It will contain details of the product development process as well as the product lifecycle. Students will learn how to manage the development of products, manage the risks at the point of maturity for products as well as phase out their products at the end of the lifecycle for “retirement”.
- Accelerating Business Innovation: This course teaches Students how to craft a business innovation plan, especially for the creative industries. They will learn how to identify, pilot and evaluate innovation projects. They will learn to translate their findings into actionable insights. In planning business innovation projects, Students will learn to assess the performance of pilot innovation projects and to identify potential innovation projects for scaling up in the future.
Module 2: Sales and Marketing
- Plan and Analyse Market Research: This course teaches Students how to plan and analyse market research for the creative industries. This includes market trends, industry developments, consumer behaviour, business outcomes and competitor dynamics.
- Developing Business Opportunities: This course teaches Students how to develop business opportunities by looking at the positioning of organisations within industries. They will learn how to identify this positioning vis-à-vis their target markets and their competitors. They will also learn how to manage potential opportunities by aligning them with their organisational objectives.
- Content Strategy: This course teaches Students how to develop a content strategy for their organisations. They will learn how to engage their target audience by using tone, prose and density of writing suitable for their target audience. This will help them manage content development and distribution to support their marketing efforts.
- Opening Overseas Markets through Online Marketing: This module teaches Students how to strategise an approach for marketing to overseas markets through the use of social media platforms. Students will learn about the importance of cultural nuances and cultural sensitivity, as well as the different algorithms that social media platforms employ in different national markets. Students will learn how to remap their product-market fit, with the understanding that different consumers in different national markets consume products differently. Students will learn how to make use of platforms such as YouTube and Facebook for this purpose, as well as advertising affiliates such as “influencers” (people with high Social Networking Potential).
Module 3: Management
- Management Thinking
- Systems Thinking: This course teaches Students how to use “systems thinking” as a perspective upon which to view their organisations. They will learn how to identify various “archetypes” and “mental models” in order to see the causal relationships between different parts of a system. In this way, they would be able to remove blockages and smoothen the transfer of information in their workflows.
- Conceptual Thinking: This course teaches Students how to use “conceptual thinking” as a perspective upon which to view their organisations. They will learn about using a variety of information and data in order to visualise concepts through models and frameworks. They will then apply conceptual thinking to design projects in order to have a more holistic understanding of the positioning of their organisations within the creative industries. Thinking conceptually would also allow them to package different empirical instances into different conceptual “boxes”. Applying conceptual thinking to their work processes allows them to predict the potential probabilities and impacts of threats and opportunities based on future trends.
- Design Thinking: This module teaches Students the basic concepts of design thinking, the stages of design thinking and the importance of learning design thinking. It will then proceed to teach Students about the traits of a design thinker. Students will also learn how to apply design thinking to problems. This allows them to better define and frame problems, generate new ideas and uncover new opportunities for design. Students will learn how to generate design ideas through methods such as brainstorming, mind mapping and mood boards.
- Project Management: This course teaches Students how manage their organisations as a “complex” project, that is characterised by dependencies, risk and exigencies. Students will learn to fit their product with the market in order to have an effective go-to-market strategy. They will learn how to integrate their product development strategy with their go-to-market strategy into an overall strategy that matches risks with response plans in order to achieve objectives. They will also learn how to set budgets and allocate resources for each of the tasks undertaken for this “complex” project.
- Managing Operations through ERP: This course teaches Students about business processes within an enterprise and how an ERP system can be used to deliver these business processes. Students will be able to attain basic knowledge of different business processes across various functions in an enterprise such as procurement, inventory, sales & distribution, production, material requirement planning, financial accounting, supplier & customer relationship management and human capital management.
- Financials, Funding and Budgeting: This course teaches Students how to create top-down projections by calculating their market size, identifying their target segment and extrapolating to calculate total potential revenue. Further, they will also learn how to calculate fixed and variable expenses, profit and loss, budgeting and assets and liabilities.
- Managing Change: This course teaches Students to prepare for change in organisations. Change may come from within or without, and may be intended or unintended. Students will learn to evaluate the potential benefits and costs of change, and the resources required to enact these changes in the organisation. They will also learn how to craft procedures and protocols before, during and after change in order to execute the change smoothly. They will additionally learn how to predict sources of resistance and to communicate impending changes to team members so as to reduce resistance.
Module 4: Final Major Project
- This is a self-directed project which Students will embark upon after successful completion of all the modules listed above. Students will be asked to create a business plan for a startup which includes:
- Mission, Vision and Values
- Team Members
- Product Development Plan
- Sales & Marketing Plan
- Financial Statements and Projections
- Management Plan
- Operating Plan
- Investor Pitch Deck
SGD $12,095 (Inclusive of GST)
January, April, July, October
Full Time: 26 Weeks, 5 days per week, 3 hours per day
Part Time: 50 Weeks, 2 days per week, 3 hours per day
Teacher to Student Ratio
- Design Entrepreneurs
- Business Leaders
- At least 16 years old AND 5 GCE O Level subjects including English with a C6 grade for each subject, or equivalent OR
- At least 30 years old AND 8 years of working experience
For the successful graduation from any FMDS qualification, students are required to pass all modules. For Specialist Diploma, Diploma and Advanced Diploma students, they are additionally required to successfully complete their Final Major Projects as well.
Assessment and Examination Methods
Assessments for each of the modules under each qualification is based on a student project to be completed by the student. It will be conducted by a qualified examiner to be appointed by the school. Students will be given ample time to prepare their deliverables for assessment and the assessment date will be informed in advance. The appointed examiner will grade student assessments based on a standardised gradesheet given by the school. Students are also entitled to appeal the grades they receive should they feel that there was either a procedural error, evidence of a failure of supervision or other extenuating circumstances.
Requirements of Industry Attachments
Students which sign up for the Advanced Diplomas will be required to undergo an industrial attachment programme at the tail end of their studies. Students will be matched up with a participating partner to undergo this industrial attachment where they will receive on-the-job training in the following: design and management, human relations, computer applications, cost implications, safety measures, quality control, productivity and marketing.
- Installment and financing plans available.
- Do reach out to our admissions team to find out more about financing your education!
- Course fees are subjected to 7% GST.
- First Media reserves the right to change, modify course fees without prior notice.