Design trade operates in a cut-throat business environment and design practitioners often operate in a highly intense work condition. This trade is also classified at the lowest rung in the food chain cycle thus making it harder to survive, let alone prosper.
Mark Phooi will share with the participants the 9 common myths expounding on the misleading perception of clients as well as their modus operandi.
Designers operate in a merciless environment and there are always multitudes of designers vying for your job or clients. The challenge is how to be a value added designer and be highly regarded by your employer and clients.
7 out of 10 designers dream of being their own bosses and owning their own design agencies one day. Out of these 7, it is likely only 1 will succeed in their pursuit and attain financial success. What happen to the 6?
Mark will share his entrepreneurship journey in this design trade and his formulas for success. He will expound on the common pitfalls as designpreneur and how designer can transformed themselves successfully.
Design management is a combination of both arts and science. Despite being a 3 decades old pedagogy, it remains uncommon to many designer and only taught in selected schools.
The knowledge of design management requires a right application balance using right and left brain. If applied correctly, it becomes a potent mental force for any designer to become a ‘Valued Designer’ and to move up their career ladder.