Trainers & Lecturers

First Media’s pool of academic trainers comprises of a diverse range of design practitioners and educators with extensive experience in their craft. They are all proven individuals who have achieved success in their respective field of practice.

At First Media, we are run by Designers, for Designers.


Founder, First media Group

Mark Phooi

Mark Phooi is undoubtedly one of Singapore’s most accomplished design entrepreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

In March 2013, Mark published his biography titled ‘Think like a Sage, Work like a Fool, Act like a Criminal.’

Mark also holds a Master’s degree in design from University of New South Wales, Australia.

trainer – Entrepreneurship, Creative Thinking

Dr. Yasser Mattar

He is currently the Academic Quality Manager at First Media Academy. As part of his current portfolio, he oversees courseware development in the Academy, as well as manages the internship projects that the Learners at the Academy undertake.

Prior to joining First Media Academy, Yasser was involved in many learning and development projects. He was part of the team that created the inaugural Singapore Armed Forces “game-based learning” project entitled “Decisive Combat”.

trainer – Graphic Design

Alce Patricia

Alce Patricia graduated with a distinction in Master of Graphic Design (Distinction) from the University of Hertfordshire – School of Creative Arts.

She currently teaches Design Theory, Principles of Layout, Ideas Generation, Design Thinking and Experimental Design at the Diploma, Advanced Diploma and Degree levels.

Trainer – Graphic Design, Creative Thinking

David Foo

David graduated with a Master in Design from UNSW, soon after graduating from his Bachelors of Graphic Design from Curtin University, Australia.

He is also a certified Neuro Linguistic Programming Practitioner and accredidited in Whole Brain Technology, Herrmann International.

trainer – Graphic Design, Web Design

Felix Oking

Felix has more than 15 years of professional spear-heading various projects ranging from exhibition, event, ATL/BTL marketing, web and system development for the local and global scene.

He brings with him extensive industry knowledge in subjects such as: design fundamentals, design management, entrepreneurship and project management.

trainer – Digital Marketing, Creative Thinking

Moses Simon (Trainer)

Moses was trained directly at Facebook in Dublin Ireland for Digital Marketing and has successfully coached over 400 people on Digital Marketing including Directors and Business Owners.

He has also aided major companies such as BMW, Google, SingTel, Starbucks and many more providing them with Digital Marketing solutions.

Trainer – Digital Marketing, Graphic Design

Zulhilmi Mohd Apandi (Trainer)

An award-winning videographer and photographer with an extensive background in the design and media industry, Zulhilmi started as a self-taught designer, and that journey led him to become a multi-disciplinary professional running projects with engagements from the likes of Mediacorp and Suria.

trainer – Graphic Design

Chris Seow

Christopher graduated with a Master of Communication Design from Royal Melbourne Institute of Technology (RMIT).

As a veteran practising designer and educator in the creative industry for more than 20 years, Chris has been instrumental in guiding and nurturing many of his students to become established designers.

trainer – Creative Thinking, entrepreneurship

Yang Yen Thaw (Trainer)

Yen Thaw is a qualified lawyer with extensive business experience, private practice and in-house position experience. He has held senior positions in private limited companies with business spanning in Australia, China, France, India, Japan, Malaysia, New Zealand, Singapore, Thailand, UK, USA and
most South-East Asian countries.

trainer – UI/UX Design, Graphic Design

Jean Sim

Jean obtained her Diploma in Fine Arts (Painting) at LASALLE College of the Arts in 1995 and obtained her Degree in Fine Arts (Painting) with Distinction in 1996 at the Royal Melbourne Institute of Technology.

Jean’s strong background in Print Design has been built over the years through her freelance projects since 1998. Jean’s works range from complex projects of graphic and communication parameters, such as editorial design, publication, branding, packaging, pop, brochure, print ads to wall mural painting, fine arts drawings and life drawings.

Trainer – UI/UX Design, Graphic Design

Zack Chia

Zack holds a Bachelor of Arts with Distinction in Business Management from Edinburgh Napier University, UK and has more than 10 years of designing and advertising experience in Senior Creative positions with several MNC agencies in Singapore.

In the past years, Zack has ventured into other aspects of Design, namely User Experience and User Interface Design, and is currently working with tech startups in the field of UI/UX.