Content Marketing using Design Thinking
16.75 HourS

Content marketing is the new marketing! Engage your viewers with quality contents like infographics, articles, videos, and convert them to customers!

Level - Fundamentals

Ideal for those looking for an introductory workshop to explore how Design Thinking may be applied in the creation of Digital Content Marketing campaigns.

Workshop Outcome

Using the Design Thinking framework, conceptualise and curate engaging content to support your marketing campaigns on various social media platforms.

About the Workshop

Capture Your Market!

Captivating content is key to getting your message across to your prospective audience. Learn what type of content to share, and how to conduct good content marketing that would increase audience engagement with your business!

At the end of the workshop, you will be able to curate engaging and entertaining content to increase your brand’s awareness towards local and international audiences.

Graduates from this workshop will be issued a Statement of Attainment for Content Marketing issued by SkillsFuture Singapore.


Empathy towards Target Market

Understand ways to better capture different types of market

Digital Marketing Fundamentals

Understand the basics of digital marketing


Creative Content Generation

Conceptualise and determine the various types and styles of content

What will you learn? 

Conceptualisation Techniques

Plan a content marketing strategy using the Design Thinking framework as a guiding tool.

Execution and Optimisation Techniques

Learn to manage and launch your content marketing strategies effectively by knowing how to maximise your costs to optimise your results.

Prototyping Campaigns

Map out digital storyboards for A/B testing

Analyse Marketing Results

Identify if the content is right for your audience through the analysis of engagement data.

Design Thinking Framework

Understand and adopt the Design Thinking philosophy in your content marketing campaign

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice. 

Upcoming Intakes

Full Time: Jun 08 - Jun 11

Day: Monday – Thursday
Time: 9am – 6pm

Full Time: Jun 22 - Jun 25

Day: Monday – Thursday
Time: 9am – 6pm