Content Strategy using Design Thinking

16.75 Hours

Content marketing is the new marketing! Engage your viewers with quality contents like infographics, gifs, videos, and convert them to customers!

Level - Fundamentals

Ideal for those looking for an introductory workshop in conceptualising content best suited for their business target market.

Workshop Outcome

• Conceptualise content ideas to build brand depth

• Map out digital storyboards as part of a content strategy

• Develop guidelines for content strategy execution

• Determine formats and frequencies of content distribution

content development

About the Workshop

Content Strategy; The Future of Marketing!

Social media has overrun the digital world. Every business and individual has an unique product to sell and an interesting story to tell but where does one start?

At the end of the workshop, you will be able to curate engaging and entertaining content to connect with your brand’s unique value proposition.

Graduates from this workshop will be issued a Statement of Attainment for Content Development and Strategy issued by SkillsFuture Singapore.


Convey Empathy Towards Your Market

Understand and feel through what you market is after

Content Classification and Segmentation

Show content that is appropriate for each market segment


Manage Content Development and Distribution

Streamline your content generation and distribution strategies

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice.