Design Thinking for Digital Marketing
33 Hour Assessment

Explore how to integrate the problem solving framework of Design Thinking into your digital marketing campaign! Craft to create effective marketing campaigns to generate more leads and drive more conversions!

Level - Fundamentals

Ideal for those looking for an introductory workshop to explore how Design Thinking may be applied in the creation of Digital Marketing campaigns.

Workshop Outcome

Generate your own digital marketing campaign and execution plan using Design Thinking as a guiding framework.

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About the Workshop

Explore Your Creative Side!

Increase the effectiveness of your inbound marketing campaigns through a deeper understanding of your customers’ needs and wants.

At the end of the workshop, you will be able to ideate, prototype, and test marketing solutions to craft a more suitable digital marketing campaign for your brand.

Graduates from this workshop will be issued a Statement of Attainment for Integrated Marketing issued by SkillsFuture Singapore.

Z

Digital Marketing Introduction

Understand the basics of digital marketing
Z

Design Thinking Framework

Draw solutions from a designers point of view

Z

Create Marketing Campaigns via Design Thinking Methodology

Integrate Design Thinking to your campaigns

What will you learn? 

Understand Your Target Audience

Dig deeper into your customers’ goals and craft a marketing campaign that sends a clear marketing message that pushes them to buy your product.

Design Thinking Framework

Understand the concept of the Design Thinking framework and methodology. Learn how to apply it and use the problem solving framework to your advantage.

Integrate Design Thinking

Learn to craft, prototype and test a live digital marketing campaign with the Design Thinking framework.

Manage and Execute Marketing Campaigns

Run your campaigns smoothly!

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice. 

Upcoming Intakes

Part Time: Jun 11 - Jul 30

Day: Every Thursday
Time: 7pm – 10pm

Part Time: Jul 07 - Aug 25

Day: Every Tuesday
Time: 7pm – 10pm