Designing For Mobile Marketing
23.75 Hours

Almost everyone has a smart phone today. Take your business to another level by specifically creating campaigns designed to target your audience mobile marketing!

Level - Fundamentals

Ideal for those looking for an introductory workshop to create marketing campaigns specifically for mobile devices!

Workshop Outcome

Design advertisements for mobile channels and integrate them into your brand’s existing marketing strategies.

Mobile devices

About the Workshop

Explore Your Creative Side!

Connect with more people by directly sharing your content with them through their mobile devices. Widen your audience reach by creating advertisements and mobile marketing campaigns designed for mobile devices.

At the end of the workshop, you will be able to dive deep into complex mobile marketing strategies and understand how large brands market themselves effectively via mobile devices.

Graduates from this workshop will be issued a Statement of Attainment for Mobile Marketing issued by SkillsFuture Singapore.


Mobile Marketing Strategies

Understand the difference between mobile and web-based digital platforms

Managing Mobile Marketing Channels

How mobile marketing channels can be managed and incentivised


Integrate Mobile and Web Marketing Strategies

Achieve a better result by combining mobile and web marketing strategies

What will you learn? 

Viability Testing of Mobile Platforms

Assess the viability of each mobile marketing channel and test whether which channel is best suited for your brand.

Mobile Marketing Platforms

Pros and Cons of mobile marketing channels.

Budgeting Techniques

Mobile marketing can be very costly if not done right. Learn to lower your customer acquisition cost with techniques on how to lower your budget. 

Mobile Marketing Optimisation

Get the most out of your mobile marketing campaign by knowing how to modify your strategies to better maximise your efficiency.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice.