Digital Marketing Fundamentals
33.25 Hours
Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers!
Level - Fundamentals
Ideal for those looking for an introductory workshop to understand all the available digital marketing tools such as Google Analytics and Facebook Ads Manager.
Workshop Outcome
At the end of this workshop, learners will learn how to develop digital marketing strategies, how to execute digital marketing campaigns, and how to read digital marketing analytics.
About the Workshop
Marketing In The New Age
The landscape has changed. Traditional platforms of marketing such as newspapers, radio, and television are getting less and less popular and giving way to digital marketing.
Digital marketing enables the marketer to reach a wider yet more targeted scope of potential customers for a fraction of the price, and in a much more efficient, effective and engaging manner.
Graduates from this workshop will obtain a Statement of Attainment for Business Opportunities Development and Market Research issued by SkillsFuture Singapore.
Facebook and Google Ads Manager
Understand how to use Google and Facebook as marketing channels to reach your customers
Efficient Campaign Execution
Learn to plan, execute and optimise your ad campaigns by targeting ads based on your online audience
Organic Marketing
Learn to create stunning marketing posts while capitalizing on trendy keywords to enhance your Ad copy
Workshop Fees
Mid-Career Enhanced Subsidy
90% Funding- Singaporeans Age > 40
- Small Medium Enterprises
Normal Funding
$15/hour Funding- Singaporeans Age: 21 – 39 / PRs
- SkillsFuture Credit eligible
- PSEA eligible
Full Fee
Without Funding- Talk to us about financing options!
- Write to us at admissions@firstmedia.edu.sg
Upcoming Intakes
Full Time: Jun 15 - Jun 18
Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: Jun 21 – Jun 22
Full Time: Jun 28 - Jul 1
Day: Monday – Thursday
Time: 9am – 6pm
Assessment: Jun 2 – Jun 5
Part Time: Jun 29 - Aug 3
Day: Every Tuesdays & Thursdays
Time: 7pm – 10pm (Hari Raya excluded)
Assessment: Aug 5 – Aug 12
Full Time: Jul 13 - Jul 16
Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: Jul 19 – Jul 21
Full Time: Jul 29 - Aug 6
Day: Every Thursdays & Fridays
Time: 9am – 6pm
Assessment: Aug 10 – Aug 11
Contact Us!
Intakes Monthly
Graduates
Course Information
Competitor and Consumer Research Methods
Reference No. : TGS-2019503317
Course Duration : 17 hours (Blended)
Funding Validity : 08 Jul 2020 to 29 Nov 2021
Developing Business Opportunities
Reference No. : TGS-2019503313
Course Duration : 16.75 hours (Blended)
Funding Validity : 08 Jul 2020 – 29 Nov 2021