Digital Marketing Fundamentals
33.25 Hours

Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers! 

Level - Fundamentals

Ideal for those looking for an introductory workshop to understand all the available digital marketing tools such as Google Analytics and Facebook Ads Manager.

Workshop Outcome

• Develop objectives for various digital channels

• Evaluate customer response and sales performance to determine effectiveness of the different marketing channels

• Plan and Analyse data gathered from market research

• Recommend steps to integrate both traditional and digital marketing efforts

website traffic

About the Workshop

Marketing In The New Age

The landscape has changed. Traditional platforms of marketing such as newspapers, radio, and television are getting less and less popular and giving way to digital marketing.

Digital marketing enables the marketer to reach a wider yet more targeted scope of potential customers for a fraction of the price, and in a much more efficient, effective and engaging manner.

This workshop teaches learners how to develop digital marketing strategies, how to execute digital marketing campaigns and how to read digital marketing analytics. All learning will be in a hands-on, practical format.

Graduates from this workshop will obtain a Statement of Attainment for Business Opportunities Development and Market Research issued by SkillsFuture Singapore.


Facebook and Google Ads Manager

Understand how to use Google and Facebook as marketing channels to reach your customers


Campaign Execution

Learn to plan, execute and optimise your ad campaigns


Search Engine Marketing

Have an-depth look at social media and search engine marketing platforms

Workshop Fees

Upcoming Intakes

Part Time: Apr 20 - May 25

Day: Tuesdays and Thursdays
Time: 7pm – 10pm
Assessment: May 27 – May 31

Full Time: Apr 26 - Apr 29

Day: Monday – Thursday
Time: 9am – 6pm
Assessment: May 3 or May 4 or May 5

Full Time: May 18 - May 21

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: May 27 – May 28

Full Time: May 31 - Jun 3

Day: Monday – Thursday
Time: 9am – 6pm
Assessment: Jun 4 – Jun 7

Contact Us!

Intakes Monthly


Course Information

Competitor and Consumer Research Methods
Reference No.      : TGS-2019503317
Course Duration : 17 hours (Blended)
Funding Validity : 08 Jul 2020 to 29 Nov 2021

Developing Business Opportunities
Reference No.      : TGS-2019503313
Course Duration : 16.75 hours (Blended)
Funding Validity : 08 Jul 2020 – 29 Nov 2021