Digital Marketing Fundamentals
30 Hours

Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers!

Level - Fundamentals

Ideal for those looking for an introductory workshop to explore all the available digital marketing tools like Google and Facebook for your business.

Workshop Outcome

Create and present a complete digital marketing campaign strategy for a brand or business of your choice.

website traffic

About the Workshop

Establish Your Online Presence!

Explore the most widely used digital marketing channels like Google and Facebook to extend your brands reach and grow your online presence by boosting your brand’s awareness and conversions!

At the end of the workshop, you will have a fundamental understanding of digital marketing and how to implement tools and strategies in various online channels.

Graduates from this workshop will be issued a Statement of Attainment for Integrated Marketing  issued by SkillsFuture Singapore


Explore Digital Marketing Channels

Set up your marketing campaign with Google and Social Media


Analyse Digital Marketing Results

Measure campaign success with Google Analytics


Campaign Execution

Plan and execute a digital marketing campaign

What will you learn? 

Fundamentals of Digital Marketing

Understand the power of digital marketing and how various digital marketing tools and channels can be used to your advantage.

Target Market Research and Planning

Analyse your target audience and how you can effectively target them.

Plan and Execute Campaigns

Learn to develop marketing campaigns and know how to execute them effectively.

Content Marketing

Learn to develop marketing campaigns and know how to execute them effectively.

Campaign Optimisation Techniques

Understand data and how you can optimise your campaigns for better results.


Understand how to use search engine optimisation and search engine marketing to your advantage.

Google Analytics

Learn to measure and analyse your data on Google Analytics.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice. 

Upcoming Intakes

Part Time: Jun 11 - Jul 30

Day: Every Thursday
Time: 7pm – 10pm

Part Time: Jul 13 - Sep 07

Day: Every Monday
Time: 7pm – 10pm