Digital Marketing Fundamentals
30 Hours
Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers!
Level - Fundamentals
Ideal for those looking for an introductory workshop to explore all the available digital marketing tools like Google and Facebook for your business.
Workshop Outcome
Create and present a complete digital marketing campaign strategy for a brand or business of your choice.
About the Workshop
Establish Your Online Presence!
Explore the most widely used digital marketing channels like Google and Facebook to extend your brands reach and grow your online presence by boosting your brand’s awareness and conversions!
At the end of the workshop, you will have a fundamental understanding of digital marketing and how to implement tools and strategies in various online channels.
Graduates from this workshop will be issued a Statement of Attainment for Integrated Marketing issued by SkillsFuture Singapore
Explore Digital Marketing Channels
Set up your marketing campaign with Google and Social Media
Analyse Digital Marketing Results
Measure campaign success with Google Analytics
Campaign Execution
Plan and execute a digital marketing campaign
What will you learn?
Fundamentals of Digital Marketing
Understand the power of digital marketing and how various digital marketing tools and channels can be used to your advantage.
Target Market Research and Planning
Analyse your target audience and how you can effectively target them.
Plan and Execute Campaigns
Learn to develop marketing campaigns and know how to execute them effectively.
Content Marketing
Learn to develop marketing campaigns and know how to execute them effectively.
Campaign Optimisation Techniques
Understand data and how you can optimise your campaigns for better results.
SEO and SEM
Understand how to use search engine optimisation and search engine marketing to your advantage.
Google Analytics
Learn to measure and analyse your data on Google Analytics.
Workshop Fees
Workfare Training Support
95% Funding- Singaporeans Age > 35
- Salary < $2,000/month
- Training Allowance: $6.50/hour
Mid-Career Enhanced Subsidy
90% Funding- Singaporeans Age > 40
- Small Medium Enterprises
Normal Funding
$15/hour Funding- Singaporeans Age: 21 – 39 / PRs
- SkillsFuture Credit eligible
- PSEA eligible
Full Fee
Without Funding- Talk to us about financing options!
- Write to us at admissions@firstmedia.edu.sg
Funding Info
- All workshops are eligible for $500 SkillsFuture Credit deduction.
- All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
- Course fees are subjected to 7% GST.
- SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
- MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
- Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour.
- First Media reserves the right to change, modify course fees without prior notice.
Upcoming Intakes
Part Time: Jun 11 - Jul 30
Day: Every Thursday
Time: 7pm – 10pm
Part Time: Jul 13 - Sep 07
Day: Every Monday
Time: 7pm – 10pm