Digital Marketing Fundamentals
33.25 Hours

Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers!

About This Workshop

The landscape of marketing has changed. Traditional platforms of marketing such as newspapers, radio and television are getting less and less popular and giving way to digital marketing. Digital marketing enables the marketer to reach a wider yet more targeted scope of potential customers for a fraction of the price, and in a much more efficient, effective and engaging manner. This workshop teaches learners how to develop digital marketing strategies, how to execute digital marketing campaigns and how to read digital marketing analytics. All learning will be in a hands-on, practical format.

Level - Fundamentals

Ideal for those looking for an introductory workshop to understand all the available digital marketing tools such as Google Analytics and Facebook Ads Manager.

Workshop Outcome

• Develop objectives for various digital channels

• Evaluate customer response and sales performance to determine effectiveness of the different marketing channels

• Plan and Analyse data gathered from market research

• Recommend steps to integrate both traditional and digital marketing efforts

website traffic

Workshop Fees

Upcoming Intakes

Part Time: Jan 18 - Feb 8

Day: Monday, Wednesday & Friday
Time: 7pm – 10pm
Assessment: Feb 10 or 12

Full Time: Jan 26 - Jan 29

Day: Tuesday – Friday
Time: 9am – 5pm
Assessment: Feb 1 or 2 or 3

Full Time: Feb 4 - Feb 9

Day: Thursday – Tuesday
Time: 9am – 6pm
Assessment: Feb 16 or Feb 17 or Feb 18

Part Time: Feb 17 - Mar 10

Day: Monday, Wednesday & Friday
Time: 7pm – 10pm
Assessment: Mar 15 or Mar 16 or Mar 17

Full Time: Feb 23 - Feb 26

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: Mar 3 or Mar 4 or Mar 5