Digital Marketing Fundamentals
33.25 Hours

Everything you need to know about Digital Marketing! Discover how businesses can successfully utilise online marketing platforms like Google, Facebook and Instagram to reach new customers!

Level - Fundamentals

Ideal for those looking for an introductory workshop to understand all the available digital marketing tools such as Google Analytics and Facebook Ads Manager.

Workshop Outcome

At the end of this workshop, learners will learn how to develop digital marketing strategies, how to execute digital marketing campaigns, and how to read digital marketing analytics.

website traffic

About the Workshop

Marketing In The New Age

The landscape has changed. Traditional platforms of marketing such as newspapers, radio, and television are getting less and less popular and giving way to digital marketing.

Digital marketing enables the marketer to reach a wider yet more targeted scope of potential customers for a fraction of the price, and in a much more efficient, effective and engaging manner.

Graduates from this workshop will obtain a Statement of Attainment for Business Opportunities Development and Market Research issued by SkillsFuture Singapore.


Facebook and Google Ads Manager

Understand how to use Google and Facebook as marketing channels to reach your customers


Efficient Campaign Execution

Learn to plan, execute and optimise your ad campaigns by targeting ads based on your online audience


Organic Marketing

Learn to create stunning marketing posts while capitalizing on trendy keywords to enhance your Ad copy

Workshop Fees

Upcoming Intakes

Full Time: Sep 27 - Oct 5

Day: Every Mondays & Tuesdays
Time: 9am – 6pm
Assessment: Oct 11 – Oct 12

Full Time: Oct 12 - Oct 15

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: Oct 18

Full Time: Oct 25 - Oct 28

Day: Monday – Thursday
Time: 9am – 6pm
Assessment: Nov 1 – Nov 2

Full Time: Nov 15 - Nov 18

Day: Monday – Thursday
Time: 9am – 6pm
Assessment: Nov 22 – Nov 23

Full Time: Nov 30 - Dec 3

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: Dec 6 – Dec 7

Contact Us

Intakes Monthly


Course Information

Competitor and Consumer Research Methods
Reference No.      : TGS-2019503317
Course Duration : 17 hours (Blended)
Funding Validity : 08 Jul 2020 to 29 Nov 2021

Developing Business Opportunities
Reference No.      : TGS-2019503313
Course Duration : 16.75 hours (Blended)
Funding Validity : 08 Jul 2020 – 29 Nov 2021