Digital Marketing Research Methods
23.75 Hours

Digital Marketers can’t work without data! Learn about the importance of data in digital marketing campaigns, and how you can effectively research and make sense of data.

Level - Fundamentals

Ideal for those looking for an introductory workshop to reinforce their digital marketing strategies with data analysis to craft more reliable marketing campaigns.

Workshop Outcome

Be more discerning to collect relevant data as you conduct research methods to boost your digital marketing efforts.

Digital marketing

About the Workshop

Run more effective campaigns with reliable Data!

Effective marketing campaigns are optimised through deep analysis of credible and reliable data.

At the end of the workshop, you will be able to make informed decisions and choices on the strategies to use for your marketing campaigns through the analysis of past results and gathering data from various sources online.

Graduates from this workshop will be issued a Statement of Attainment for Market Research issued by SkillsFuture Singapore.


Introduction to Marketing Research

Collect relevant data to be applied to your brand

Hypotheses and Expectations

Evaluate your own data and consider the effects it can bring


Data Consolidation

Collate your data to reach an accurate result

What will you learn? 

Fundamentals of Marketing Research

Understand the different tools and techniques used to conduct a proper marketing research.

Data Gathering

Collate and extract accurate information from the data you have gathered.

Maintain Data Integrity

Understand how to interpret your data to achieve the best results.

Research Execution

Conduct and administer effective research techniques to support your digital marketing campaign.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice.