Digital Remarketing and Retargeting
16.75 Hours

Never lose a lead again! Learn how you can retarget audiences who have yet to take action on your website and social media pages!

Level - Fundamentals

Ideal for those looking for introductory workshop to optimise their websites and social media pages, and utilise tracking tools to retarget audiences.

Workshop Outcome

Develop and present a remarketing and retargeting strategy to support your existing business marketing campaigns.


About the Workshop

Explore Your Creative Side!

Through analysis on your current websites and social media activities, learn how you can utilise built-in tracking tools to retarget audiences who did not take action on your platforms!

Explore how businesses have successfully integrated remarketing tactics into their marketing campaigns to increase customer and audience engagements.

At the end of the workshop, you will acquire a proper understanding of your customer’s path to purchase; giving you the opportunity to reignite their interest in your business.

Graduates from this workshop will be issued a Statement of Attainment for Sales Strategy issued by SkillsFuture Singapore.


Concept of Retargeting

Understand the need and benefit of launching a retargeting campaign

Retargeting on Social Media and Websites

Learn how to utilise Google Ads and Facebook Ads for retargeting


Launch a Remarketing & Retargeting Campaign

Develop and execute full fledged campaigns

What will you learn? 

Elements of a Remarketing & Retargeting Strategy

Identify the various elements of remarketing and retargeting to achieve a better campaign result. 

Understanding Your Customer

Analyse your customers path to purchase.

Retargeting Channels

Understand the various channels to maximise your campaign’s effectiveness.

Remarketing & Retargeting Strategies

Develop strategies to increase your lead conversion rate.

Campaign Monitoring and Optimising

Monitor and optimise the user experience to increase your click-through rates.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice.