Inbound Digital Marketing
23.75 Hours

Expand the possibilities of your marketing efforts via data and website optimisation techniques to complement your outbound marketing efforts with a robust inbound digital marketing plan!

Level - Fundamentals

Ideal for those looking for an introductory workshop to increase web traffic and gain a substantial number of online followers!

Workshop Outcome

Conduct an in-depth analysis of a business website, and craft an inbound digital marketing plan to increase traffic and lead generation.

website traffic

About the Workshop

Increase Your Conversion!

Increase your website traffic and learn how to convert your website visitors to leads and customers. Through the in depth study on how SEO tools can increase searchability of your website, and understanding website user behaviour, craft an operational plan to get your audience to take action on your website! 

At the end of the workshop, you will have an advanced understanding of the back-end of marketing and will be ready to execute your own inbound digital marketing strategies.

Graduates from this workshop will be issued a Statement of Attainment for Marketing Strategy  issued by SkillsFuture Singapore


Introduction to Inbound Marketing

Understand the fundamentals and concept of inbound marketing


Plan an Inbound Digital Marketing Campaign

Conceptualise a custom campaign that will meet your needs


Optimise an Inbound Digital Marketing Campaign

Execute campaigns efficiently and effectively

What will you learn? 

Market Research

Collate data from past experiences and useful industry information to craft hypotheses.

Search Engine Optimisation

Learn how meta titles and descriptions can help optimise searchability on Google to increase website traffic.

Data Gathering

Collect quantitative and qualitative data through the use of various marketing tools.

Data Analysis

Measure correlations between independent and dependent variables, and learn how to interpret them. Translate these results to craft a better strategic marketing model.

Workshop Fees

Funding Info

  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction. 
  • Course fees are subjected to 7% GST. 
  • SME Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • MNC Sponsored trainees are eligible for Absentee Payroll of $7.50/hour.
  • Workfare Training Scheme trainees are eligible for Training Allowance of $4.50/hour. 
  • First Media reserves the right to change, modify course fees without prior notice. 

Upcoming Intakes

Full Time: Jun 17 - Jun 19

Day: Wednesday – Friday
Time: 9am – 6pm