Specialist Diploma in Design Management
Intakes: January, APRIL, JULY, OCTOBER
Take your first step towards strategic business planning!
This one of a kind programme will impart the fundamental principles of design management necessary to succeed in the creative industry. Well suited for designers, media professionals or anyone who aspires to climb the professional ladder – this programme will inspire you to become the master of your own career destiny.
Through our ‘tried and tested’ methods, our holistic programme fuses creativity, strategic business thinking and management practises will equip you with the knowledge to develop a ‘CEO mindset’ as a Designpreneur!
At the end of the programme, you will be able to craft business plans and implement brand and business development strategies that will not only penetrate your target market but also upscale your business model.
What will you learn?
Module 1: Brand Management
This module teaches students about the basics of branding and the role of branding in marketing. Students will also learn about brand strategy which includes Brand Image, Brand Identity, Brand Awareness, Customer Perception, Brand Loyalty and Brand Association. Students will also learn on how to execute branding through public relations campaigns. Students will learn to evaluate different types of techniques for measuring and managing brand value. Finally, students will be taught the concept of brand value, which builds into brand equity.
Module 2: Professional Practice
This module teaches Students how to use “conceptual thinking” as a perspective upon which to view their organisations. They will learn about using a variety of information and data in order to visualise concepts through models and frameworks. They will then apply conceptual thinking to design projects in order to have a more holistic understanding of the positioning of their organisations within the creative industries. Thinking conceptually would also allow them to package different empirical instances into different conceptual “boxes”. Applying conceptual thinking to their work processes allows them to predict the potential probabilities and impacts of threats and opportunities based on future trends.
Module 3: Integrated Marketing Communications
This module teaches Students the basics of marketing. They will learn the differences between traditional and digital marketing. They will also learn how to execute marketing campaigns.
Module 4: Business Plan
This module teaches Students how to craft an overall strategic plan encompassing a management plan to execute business innovation products, metrics to measure the success of the business innovation projects, a business development plan to scale up successful business model innovation projects, a risk management plan and a plan to encourage team members to think in lateral ways.
SGD $6,575.58 (Inclusive of GST)
Talk to us about Financing Options!
January, April, July, October
Full Time: 8 months, 5 days a week
Part Time: 8 months, 3 days a week
Teacher to Student Ratio
- Freelance Designer
- Design Project Manager
- Art Director
- Studio Manager
- Account Manager
- Brand Manager
Specialist Diploma level
Applicants will be enrolled directly into Specialist Diploma programmes if they meet the following criteria:
- Singaporean and Singapore PR applicants: 5 ‘N’ Level subjects with minimum C6 grade for each subject, or equivalent
- 18 years old and above
- Foreign applicants: Completion of Grade 10 taught in English or completion of Grade 10 not taught in English with minimum IELTS score of 5 or minimum TOEFL score of 55, or equivalent
Applicants will be given conditional entry into Specialist Diploma programmes based on the following criteria:
- Submission of a design portfolio subjected to assessment by FMDS Academic Team AND
- Submission of resume and Letter(s) of Identity from employer(s) for matured candidates of minimum 25 years of age with a minimum of 2 years of working experience in a related field AND
- Completion of the FMDS Design Foundation programme with a minimum Credit grade
For the successful graduation from any FMDS qualification, students are required to pass all modules. For Specialist Diploma, Diploma and Advanced Diploma students, they are additionally required to successfully complete their Final Major Projects as well.
Assessment and Examination Methods
Assessments for each of the modules under each qualification is based on a student project to be completed by the student. It will be conducted by a qualified examiner to be appointed by the school. Students will be given ample time to prepare their deliverables for assessment and the assessment date will be informed in advance. The appointed examiner will grade student assessments based on a standardised gradesheet given by the school. Students are also entitled to appeal the grades they receive should they feel that there was either a procedural error, evidence of a failure of supervision or other extenuating circumstances.
Requirements of Industry Attachments
Students which sign up for the Advanced Diplomas will be required to undergo an industrial attachment programme at the tail end of their studies. Students will be matched up with a participating partner to undergo this industrial attachment where they will receive on-the-job training in the following: design and management, human relations, computer applications, cost implications, safety measures, quality control, productivity and marketing.