FMDS Specialist Diploma in Digital Design (UI/UX)

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” - Charles Darwin

Programme Overview


Digital Marketing Fundamentals

This module is aimed at Students to learn about how digital marketing works. They will be introduced to the RACE funnel, Google, FB and IG ads as well as SEO and Google Analytics

Learning Objectives:

  • Identify the objectives of the various channels vis-à-vis its marketing strategy in accordance with organisational requirements
  • Determine the key elements and objectives of marketing strategy and create a social marketing plan
  • Analyse the advantages, constraints and interactivity between traditional or digital marketing channels
  • Differential the broad range of marketing technologies and tools and evaluate customer response and sales performance to determine its suitability
  • Identify suitable channels, platforms, technology and tools to be utilised for marketing activities and programs and to evaluate its effectiveness
  • Determine the performance indicators of the different marketing channels
  • Select the appropriate marketing channel mix with the integration both on- and off line media platforms
  • Establish the types of tools used to assess marketing mix
Design Thinking for Digital Marketing

This module is aimed to teach Students how to strategize ads using the non-linear iterative design thinking methodology. Students will be introduced to the basics of Persona building, empathy mapping, idea generation and prototyping of ads. They will also lean a little Headline selection for content marketing as well as data reading for testing of marketing efforts.

Learning Objectives:

  • Develop an integrated marketing strategy combining traditional and digital marketing approaches
  • Align the organisation’s business goals and objectives with the right marketing strategy
  • Develop marketing mix strategy and select appropriate marketing channels and platforms to boost brand, customer engagement and sales
  • Forecast emerging market needs and anticipate future trends and industry and technology shifts
  • Establish performance targets for individual and integrated marketing channels, aligned to brand, sales and marketing strategies and objectifies
  • Determine performance metrics to evaluate effectiveness of marketing plans on and across different channels
Graphic Design Essentials (Adobe Photoshop)

This module is aimed to teach Students to recognise and discern between different kinds of visuals from different styles. Students will also learn about the characteristics of visuals such as size, resolution and colour profile. Based on this knowledge, Students will learn how to manipulate and enhance visuals using Adobe Photoshop.

Learning Objectives:

  • Differentiate between pantone, CMYK and RGB colour schemes
  • Compare and contrast the quality of different visuals
  • Apply the rule of thirds to the framing of an image
  • Create a print advertisement or poster using Adobe Photoshop
Art Direction And Videography

This module is aimed to teach Students to plan a strategy for a video product. They will learn how to incorporate the “three-part-act” into their strategy. They will do this by firstly learning the key considerations in video filming, including angles, lighting, shots and scenes. They will also learn how to create film storyboards and to align scripts with scenes.

Learning Objectives:

  • Draft a video filming plan for a video product
  • Create a storyboard for a video product
  • Craft a script that is appropriate for a video product
Idea Generation Techniques

This module is aimed at teaching Students who to generate ideas through the use of popular idea generation techniques. This will be composed of ideas for design as well as ideas for business innovation. They will also learn how to come up with logo ideas appropriate to a brand.

Learning Objectives:

  • Generate design ideas through the use of mindmaps, thumbnails and sketches
  • Generate business innovation ideas through the use of SWOT analysis, PESTLE analysis and Gantt Chart
  • Sketch appropriate logos for a brand
User Interface Design

This module is aimed at teaching Students how to use design thinking to discover the elements of a good user interface. They will learn about choosing intuitive icons based on current industry standards. Students will also learn how to create wireframes and a mobile app prototype using Adobe XD.

Learning Objectives:

  • Explain the principles of a good user interface
  • Create wireframes of a mobile app
  • Craft a prototype wireframe using Adobe XD
Implement Design Thinking (User Experience)

This module is aimed at teaching Leaners how to design a mobile application. This will be done by learning common mobile app development terms such as API, push notifications and others. They will learn how to transform wireframes and a mobile app prototype into a mobile app using Adobe AIR.

Learning Objectives:

  • Relate mockups, wireframes and apps in the app design process
  • Create a mobile app for a brand
  • Test the mobile app on various devices to ascertain responsiveness
Graphic Illustrations And Design Fundamentals (Adobe Illustration)

This module is aimed at teaching Students how to appreciate colour and object sensitivity in the creation of graphics. They will learn how to create 2D graphics using Adobe Illustrator. Leaners will learn how to create a brand logo, how to populate a brand book, and how to create corporate identity.

Learning Objectives:

  • Create a logo using appropriate shapes and colours for a brand
  • Create a brand book to accompany a logo
  • Create corporate identity of various types
Web Development and Design

This module is aimed at teaching Students how to develop a website using familiar tools and languages. They will learn about the differences between static, responsive and dynamic web development. They will lean about using HTML and applying CSS to the websites they develop. They will also learn how to create a website using Adobe Dreamweaver. They will plan their website development using workflow processes that enable them to clearly lay out their website building project.

Learning Objectives:

  • Plan a website development workflow
  • Create a website for a brand using Adobe Dreamweaver
  • Apply CSS formatting to a website for a brand
Final Major Project (Digital Design Campaign Concept; Execution And Implementation)

This capstone project is designed for Students to expound their skillset in one unified project. This project would test Students’ ability in the areas of digital design to build or improvise a new or existing brand, conceptualise its marketing msessages through the application of videography, graphic design, digital graphic illustration and to build a brand new website with due consideration for user experience.

Learning Objectives:

  • Design a new logo for a new brand or improvised design for existing logo/ brand
  • Create a branding exercise through the creation of a new image via the social media channels through the creation of advertising banner, 15-30 seconds explainer videos or infographics to support a digital marketing campaign
  • Craft wireframes for a new website to promote the brand
  • Create a landing page for e-marketing of the brand or its product or service
  • Plan a digital marketing campaign on at least three social media platforms
  • Execute a digital marketing campaign on at least three social media platforms

Entry Requirements

Specialist Diploma level

Direct Entry
Applicants will be enrolled directly into Specialist Diploma programmes if they meet the following criteria:

  • Singaporean and Singapore PR applicants: 5 GCE N Level subjects including English with minimum C6 grade for each subject, or equivalent
  • 18 years old and above
  • Foreign applicants: Completion of Grade 10 taught in English or completion of Grade 10 not taught in English with minimum IELTS score of 5 or minimum TOEFL score of 55, or equivalent


Conditional Entry
Applicants will be given conditional entry into Specialist Diploma programmes based on the following criteria:

  • Submission of a design portfolio subjected to assessment by FMDS Academic Team AND
  • Submission of resume and Letter(s) of Identity from employer(s) for matured candidates of minimum 25 years of age with a minimum of 2 years of working experience in a related field AND
  • Completion of the FMDS Design Foundation programme with a minimum Credit grade

Course Duration

Full Time: 6.5 months, 5 days a week, 8 hrs a day
Part Time: 15 months, 2 days a week, 3 hrs a day


January, April, July, October

Career Assistance

First Media Design School has a dedicated in-house team and strategic partnerships to assist graduates with internship and employment opportunities.

Some of our trainees have gone on to take on the following jobs: UX/UI Designers, Graphic  Designers, Usability Analysts, Front End Web Designers.

Notes: Module information is tentative and will be subjected to changes as determined by First Media Design School at its discretion.

Specialist Diploma is conducted on both Day and Evening classes.

All information listed are indicative and subject to change as determined by First Media Design School at its discretion.

First Media Design School reserves the right, at its discretion, to change, modify, add, or remove portions of the Course Information without prior notice. Information accurate as of 29 May 2019.

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