FMDS Specialist Diploma in Visual Communication (Graphic Design)
“Design is intelligence made visible.” – Alina Wheeler
This module covers the application of a holistic design thinking approach to investigate origin of problem, frame design problems and to find desirable solutions. It covers the progressive stages of design thinking and aims to instil critical thinking skill among Students to challenge norms and conventions.
It covers the typical traits of an effective thinker, effective application of design thinking and evaluation to spur improvement and innovation.
- Explain the designer’s philosophy of Design Thinking
- State the process of Design Thinking
- Frame problems in order to offer solutions
- Craft a solution for a specific audience
- Evaluate the suitability of the solution offered
This module is aimed at teaching Students who to generate ideas through the use of popular idea generation techniques. This will be composed of ideas for design as well as ideas for business innovation. They will also learn how to come up with logo ideas appropriate to a brand.
- Generate design ideas through the use of mindmaps, thumbnails and sketches
- Generate business innovation ideas through the use of SWOT analysis, PESTLE analysis and Gantt Chart
- Sketch appropriate logos for a brand
This module is aimed to teach Students to recognise and discern between different kinds of visuals from different styles. Students will also learn about the characteristics of visuals such as size, resolution and colour profile. Based on this knowledge, Students will learn how to manipulate and enhance visuals using Adobe Photoshop.
- Differentiate between Pantone, CMYK and RGB colour schemes
- Compare and contrast the quality of different visuals
- Apply the rule of thirds to the framing of an image
- Create a print advertisement or poster using Adobe Photoshop
This module is aimed at teaching Students how to appreciate colour and object sensitivity in the creation of graphics. They will learn how to create 2D graphics using Adobe Illustrator. Learners will learn how to create a brand logo, how to populate a brand book, and how to create corporate identity.
- Create a logo using appropriate shapes and colours for a brand
- Create a brand book to accompany a logo
- Create corporate identity of various types
This module is aimed to teach Students to plan a strategy for a video product. They will learn how to incorporate the “three-part-act” into their strategy. They will do this by firstly learning the key considerations in video filming, including angles, lighting, shots and scenes. They will also learn how to create film storyboards and to align scripts with scenes.
- Draft a video filming plan for a video product
- Create a storyboard for a video product
- Craft a script that is appropriate for a video product
This module covers the key elements of professional practices and processes typically applied across design studios and multiple design disciplines. The skills include applying appropriate codes of professional conduct within professionals, clients and vendors.
Students will learn how to write and prepare a design project brief including contract proposal covering intellectual property rights principles.
- Prepare a design brief to determine client requirements
- Acknowledge Intellectual Property Rights in design products
- Prepare a contract proposal for a project
This module covers the knowledge and application skills in identifying the right channels among on- and off- lines channels for promotion.
Students will acquire the basic knowledge of brand traits, brand positioning, targeted market audience and study of various media channels effectiveness. Students will determine the promotional and publication strategies, coordinating promotional and publication activities and evaluating the effectiveness of promotion and publication of products and services via the selected channels.
- Explain the basics of marketing
- Describe traditional forms of marketing
- Describe digital forms of marketing
- Plan and execute marketing campaign
This module covers creating and renderings artworks which integrates a range of mediums in the structure and design of the object. This includes collage, assemblage art, and altered objects.
- Describe the qualities of different forms of media for drawing
- Explain the basics of proportion, shape, perspective and tone
- Explain colour matching schemes along the colour wheel
- Produce a design using a mixture of media
Students will be taught the basic design elements and key design principles to create visual messages to be applied across multiple print visual formats. Students will also apply best practices in publication design ensuring a print literatures are tastefully designed to suite its targeted market audience.
- Explain the basic tools in Adobe InDesign
- Explain the principles of layout concepts & design
- Use Adobe InDesign to design layout of a print publication
Students will be taught the appreciation and right application of different fonts for different concepts. It aims to equip Students the fundamental designing skill to define the needs and expectations of the audience using the right design elements to complement the design strategy. This skill also aims to generate and structure content, using content creation frameworks.
- Explain the basic tools in Adobe InDesign
- Explain the principles of cover concepts & design
- Use Adobe InDesign to design the cover of a print publication
The final major project is a research-based module that integrates concepts and work from throughout the program. The module is designed for Students to expound their skillset in one unified project. This project would test Students’ ability in the areas of graphic design to build or improvise a new or existing brand, conceptualise its marketing messages through the application of graphic design to build a brand visual identity system.
Specialist Diploma level
Applicants will be enrolled directly into Specialist Diploma programmes if they meet the following criteria:
- Singaporean and Singapore PR applicants: 5 GCE ‘N’ Level subjects including English with minimum C6 grade for each subject, or equivalent
- 18 years old and above
- Foreign applicants: Completion of Grade 10 taught in English or completion of Grade 10 not taught in English with minimum IELTS score of 5 or minimum TOEFL score of 55, or equivalent
Applicants will be given conditional entry into Specialist Diploma programmes based on the following criteria:
- Submission of a design portfolio subjected to assessment by FMDS Academic Team AND
- Submission of resume and Letter(s) of Identity from employer(s) for matured candidates of minimum 25 years of age with a minimum of 2 years of working experience in a related field AND
- Completion of the FMDS Design Foundation programme with a minimum Credit grade
Full Time: 6 months, 5 days a week, 8 hrs a day
Part Time: 15 months, 2 days a week, 3 hrs a day
Graphic Designer. Freelance Graphic Designer. Graphic Design Manager. Art Director. Creative Director. Marketing Manager. Product Designer. Book Designer. Journalist Graphics Creator. Instructor. Brand Consultant / Manager. Web Designer, Packaging Designer. Designpreneur. Design Studio Manager.
Notes: Module information is tentative and will be subjected to changes as determined by First Media Design School at its discretion.
Specialist Diploma is conducted on both Day and Evening classes.
All information listed are indicative and subject to change as determined by First Media Design School at its discretion.
First Media Design School reserves the right, at its discretion, to change, modify, add, or remove portions of the Course Information without prior notice. Information accurate as of 29 May 2019.