Specialist Diploma in Digital Marketing
Intakes: January, April, July, October

Marketing your presence on social media is as important as creating your online presence!

Level - Fundamentals

Ideal for those looking for a formal qualification and holistic understanding in the realm of digital marketing. Fast track their learning experience in becoming an industry ready Digital Marketer!

Programme Outcome

Develop, execute, and optimise a strategic digital marketing plan for a new or existing brand using multiple online channels.

social media

About the Programme

Find Ways to Reach Your Market!

Extend a brand’s presence by providing multiple arms for it to operate. Understand how to command a strong presence and you can make any brand be an online leader.

At the end of the programme, you will have a proficient skill set to plan, execute, and optimise marketing campaigns on various digital platforms. You will also be able to build a good website and create your own marketing collaterals to support your brand.


Digital Marketing Fundamentals

Understand how digital marketing works as you look at Google and SEO/SEM Analytics, as well as Facebook and Instagram ads


Content Marketing

Create overarching content strategies for various online platforms


Design Thinking for Digital Marketing

Strategise ads using the design thinking methodology

What will you learn? 

Absolute Remarketing Strategies
Learn how to remarket and retarget customers to increase the quantity of your online leads.
Content Marketing

Create overarching content strategies for various online platforms. Learn how to write, create, and design your own digital content.

Design Thinking for Digital Marketing

Integrate the Design Thinking Methodology into your digital campaign strategies to produce a more efficient and effective implementation plan.

Digital Marketing Fundamentals

Understand the basic fundamentals and processes of digital marketing. Be familiar to utilise the constantly updating digital tools and platforms around you.

Digital Video Marketing & Psychology
Know the similarities and differences between curated video content. Understand the psychology behind different types of videos seen online and how you can use these interpretations to your advantage.
Social Media Globalised Marketing
Be aware of the differences in social media participation and the usage of these platforms in different countries in the Asia-Pacific region.
Digital Marketing Strategic Optimisation (Capstone Project)

At the end of the programme, you will be tested to develop, execute, and optimise a strategic digital marketing plan for a new or existing brand using multiple online channels.

Programme Fees

SGD $6,575 (Inclusive of GST)

Talk to us about Financing Options!


January, April, July, October

Programme Duration

Full Time: 7 months, 5 days a week

Part Time: 14 months, 2 days a week

Intakes Yearly


Career Opportunities

  • Digital Marketing Executive / Manager
  • Content Strategist / Content Manager
  • Marketing Strategist

Entry Requirements

Specialist Diploma level

Direct Entry
Applicants will be enrolled directly into Specialist Diploma programmes if they meet the following criteria:

  • Singaporean and Singapore PR applicants: 3 GCE ‘O’ Level subjects including English with minimum C6 grade for each subject, or equivalent
  • 18 years old and above
  • Foreign applicants: Completion of Grade 10 taught in English or completion of Grade 10 not taught in English with minimum IELTS score of 5 or minimum TOEFL score of 55, or equivalent


Conditional Entry
Applicants will be given conditional entry into Specialist Diploma programmes based on the following criteria:

  • Submission of a design portfolio subjected to assessment by FMDS Academic Team AND
  • Submission of resume and Letter(s) of Identity from employer(s) for matured candidates of minimum 25 years of age with a minimum of 2 years of working experience in a related field AND
  • Completion of the FMDS Design Foundation programme with a minimum Credit grade

Financing Info

  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All prices are subject to GST.
  • All fees listed are indicative and subject to change as determined by First Media Design School.
  • First Media Design School reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.