Video Marketing on Social Media
30 Hours
Build your viral factor! Learn the fundamentals of content creation, build your very own social video marketing channel on Youtube and learn videography techniques.
Level - Fundamentals
Ideal for those looking for an introductory workshop in building an online video presence on social media platforms such as Youtube, Facebook and Instagram!
Workshop Outcome
At the end of the workshop, students will learn video editing with Adobe Premiere Pro to create video content that is engaging, relevant, and authentic.
About the Workshop
A Video Paints A Thousand Words
Content is a huge part of our everyday lives, it helps to attract, engage and delight prospects which could eventually be converted to potential customers.
At the end of the programme, learners will have a more in depth understanding of how to execute a video marketing campaign on various social media platforms.
Graduates from this workshop will obtain a Statement of Attainment for Video Editing issued by SkillsFuture Singapore.
The Viral Effect
Captivate your audience by creating content that is engaging, relevant and authentic
Planning and Storyboarding
Create original concepts and sketch how your video will unfold, shot by shot
Adobe Premier Pro
Master Adobe’s video editing tool, Adobe Premier Pro to build and edit your own professional videos
What will you learn?
Video Pre-Production
- Storyboarding & Script Writing
- Production Checklist
- Cinematography Basics (Shots, Backgrounds & Exposures)
- Video Production Gadgets (Camera, Audio, Lighting & Editing)
Video Production
- Film Making Techniques
- 3-Point Lighting
- Composition Methods
- Camera Angles & Movements
- Calls-To-Action For Video Engagements
- Sound Design
Video Editing
- Adobe Premiere Pro
- Sequence And Timelines
- Video Trimming & Cutting Techniques (Match Cuts, Ripple Edit, J & L Cuts)
- Video Effects And Transitions (Transition, Speed Ramping, Effects And Key Frames)
- Adding Titles and Texts into Videos
- Incorporating Sound Effects
Video Marketing
- What is YouTube Studio?
- Video Content Marketing & Monetisation Techniques
- Brand Identity
- Content Calendar
- Techniques to Increase Viewership
- Identifying & Optimising Video Content
Workshop Fees
Mid-Career Enhanced Subsidy
90% Funding- Singaporeans Age > 40
- Small Medium Enterprises
Normal Funding
$15/hour Funding- Singaporeans Age: 21 – 39 / PRs
- SkillsFuture Credit eligible
- PSEA eligible
Full Fee
Without Funding- Talk to us about financing options!
- Write to us at admissions@firstmedia.edu.sg
Upcoming Intakes
Weekend: Jul 31 - Aug 21
Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class
Full Time: Aug 10 - Aug 13
Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: In-Class
Weekend: Aug 14 - Sep 4
Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class
Full Time: Aug 26 - Aug 31
Day: Thursday – Tuesday
Time: 9am – 6pm
Assessment: In-Class
Weekend: Aug 28 - Sep 18
Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class
Full Time: Sep 7 - Sep 10
Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: In-Class
Weekend: Sep 18 - Oct 9
Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class
Full Time: Sep 20 - Sep 23
Day: Monday – Thursday
Time: 9am – 6pm
Assessment: In-Class
Contact Us
Intakes Monthly
Graduates
Course Information
Reference No. : TGS-2021003562
Course Duration : 30 hours (In-Class)
Funding Validity : 26 Mar 2021 – 25 Mar 2023