Video Marketing on Social Media

30 Hours

Build your viral factor! Learn the fundamentals of content creation, build your very own social video marketing channel on Youtube and learn videography techniques.

Level - Fundamentals

Ideal for those looking for an introductory workshop in building an online video presence on social media platforms such as Youtube, Facebook and Instagram!

Workshop Outcome

At the end of the workshop, students will learn video editing with Adobe Premiere Pro to create video content that is engaging, relevant, and authentic.

website traffic

About the Workshop

A Video Paints A Thousand Words

Content is a huge part of our everyday lives, it helps to attract, engage and delight prospects which could eventually be converted to potential customers.

At the end of the programme, learners will have a more in depth understanding of how to execute a video marketing campaign on various social media platforms.

Graduates from this workshop will obtain a Statement of Attainment for Video Editing issued by SkillsFuture Singapore.

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The Viral Effect

Captivate your audience by creating content that is engaging, relevant and authentic

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Planning and Storyboarding

Create original concepts and sketch how your video will unfold, shot by shot

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Adobe Premier Pro

Master Adobe’s video editing tool, Adobe Premier Pro to build and edit your own professional videos

What will you learn?

Video Pre-Production
  • Storyboarding & Script Writing
  • Production Checklist
  • Cinematography Basics (Shots, Backgrounds & Exposures)
  • Video Production Gadgets (Camera, Audio, Lighting & Editing)
Video Production
  • Film Making Techniques
  • 3-Point Lighting
  • Composition Methods
  • Camera Angles & Movements
  • Calls-To-Action For Video Engagements
  • Sound Design
Video Editing
  • Adobe Premiere Pro
  • Sequence And Timelines
  • Video Trimming & Cutting Techniques (Match Cuts, Ripple Edit, J & L Cuts)
  • Video Effects And Transitions (Transition, Speed Ramping, Effects And Key Frames)
  • Adding Titles and Texts into Videos
  • Incorporating Sound Effects
Video Marketing
  • What is YouTube Studio?
  • Video Content Marketing & Monetisation Techniques
  • Brand Identity
  • Content Calendar
  • Techniques to Increase Viewership
  • Identifying & Optimising Video Content

Workshop Fees

Upcoming Intakes

Weekend: Jul 31 - Aug 21

Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class

Full Time: Aug 10 - Aug 13

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: In-Class

Weekend: Aug 14 - Sep 4

Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class

Full Time: Aug 26 - Aug 31

Day: Thursday – Tuesday
Time: 9am – 6pm
Assessment: In-Class

Weekend: Aug 28 - Sep 18

Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class

Full Time: Sep 7 - Sep 10

Day: Tuesday – Friday
Time: 9am – 6pm
Assessment: In-Class

Weekend: Sep 18 - Oct 9

Day: Every Saturdays
Time: 9am – 6pm
Assessment: In-Class

Full Time: Sep 20 - Sep 23

Day: Monday – Thursday
Time: 9am – 6pm
Assessment: In-Class

Contact Us

Intakes Monthly

Graduates

Course Information

Videography and Video Editing
Reference No.      : TGS-2021003562
Course Duration : 30 hours (In-Class)
Funding Validity : 26 Mar 2021 – 25 Mar 2023